News Details
Liberty admits finding F1 sponsors difficult
Liberty Media bosses admit they thought it would be easier to attract sponsors to F1. Chase Carey, the new CEO, and Liberty chief Greg Maffei took over from Bernie Ecclestone believing they would quickly be able to monetise the new $8 billion acquisition. Actually, revenues are declining. 'The perception was just there are sponsors waiting — they were lined up out there and as soon as we had somebody to go call on them, they were just going to sign up,' Carey admitted to the Financial Times. 'The world's not that simple.' Maffei, quoted by Forbes' F1 business journalist Christian Sylt, agrees: 'The one where we have lagged and we really want to see growth is sponsorship and that has...
Full Story »
Full Story »
7y ago from ThisIsF1.com
0
You May Also Be Interested In...
Maffei: Liberty's problems with F1 promoters? Blame...
Liberty Media chief executive Greg Maffei believes that former F1 supremo...
7y ago from F1i.com
LIberty Media: Ecclestone told promoters they were...
Liberty Media CEO Greg Maffei has blamed Bernie Ecclestone for the ongoing...
7y ago from GPFans.com
Liberty admit F1 TV Pro 'will never be as big' with...
Liberty Media Chief Executive Greg Maffei has admitted that their F1 TV...
7y ago from GPFans.com
Liberty admits finding F1 sponsors difficult
Mar.13 Liberty Media bosses admit they thought it would be easier to...
7y ago from OneStopStrategy.com
Elsewhere On The Network
Popular On MGPToday.com
Why Ducati stronghold Jerez presents Aprilia’s...
No description available...
12h ago from Motorsport.com
MotoGP star Pedro Acosta wants to keep racing beyond 35
No description available...
14h ago from Motorsport.com
Giacomo Agostini backs 2027 MotoGP rules: “Wings...
No description available...
1d ago from Motorsport.com
Nicolo Bulega: If no 2027 MotoGP move arrives, it's...
Nicolo Bulega believes that not securing a 2027 MotoGP ride wouldn’t be...
1d ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Pato O'Ward issues damning verdict on ‘Mario...
Pato O'Ward isn't chasing F1 any more after falling out of love with...
7h ago from MotorsportWeek.c...
Winners and losers from the IndyCar Grand Prix of Long...
No description available...
8h ago from Motorsport.com
IndyCar names officiating director ahead of Indy 500
IndyCar Officiating has announced Scot Elkins as the new Managing...
8h ago from MotorsportWeek.c...
IndyCar Officiating confirms Scot Elkins as Managing...
No description available...
10h ago from Motorsport.com
Popular On TotalWRC.com
Why Dani Sordo is excited for his WRC topflight return
No description available...
1d ago from Motorsport.com
Ott Tanak lands 2027 WRC car testing role with Toyota
No description available...
4d ago from Motorsport.com
Thierry Neuville wants to "make everyone proud...
No description available...
4d ago from Motorsport.com
The Rally1 rookie proving he belongs in the WRC top...
No description available...
6d ago from Motorsport.com
Popular On GunnersToday.com
Arsenal view 65m Bundesliga ace as 'ideal piece of the...
Arsenal are interested in signing the Bayer Leverkusen playmaker Ibrahim...
6h ago from CaughtOffside.com
£80m target emerges as Chelsea seek upgrade after...
Chelsea are hoping to sign the Newcastle United attacker Anthony Gordon at...
8h ago from CaughtOffside.com
Guardiola: I loved seeing Rice say the title race is...
Man City boss Pep Guardiola says he "loves" Declan Rice's claim...
9h ago from SkySports.com
“If Arsenal don’t win anything, they have got that...
Former Chelsea midfielder has shared his thoughts on Arsenal striker...
11h ago from SportsKeeda.com
Comments
Hottest News
F1 star involved as sex escort scandal uncovered
A major investigation has linked an F1 driver... Read More »
10h ago from GPFans.com
Drivers threatened with ban ahead of Monaco Grand Prix...
A five-day ban has been threatened by authorities... Read More »
4h ago from GPFans.com
Lewis Hamilton reflects on huge F1 mistake: 'That was an...
Lewis Hamilton recently reflected on a major... Read More »
6h ago from GPFans.com
