News Details
Liberty admits finding F1 sponsors difficult
Liberty Media bosses admit they thought it would be easier to attract sponsors to F1. Chase Carey, the new CEO, and Liberty chief Greg Maffei took over from Bernie Ecclestone believing they would quickly be able to monetise the new $8 billion acquisition. Actually, revenues are declining. 'The perception was just there are sponsors waiting — they were lined up out there and as soon as we had somebody to go call on them, they were just going to sign up,' Carey admitted to the Financial Times. 'The world's not that simple.' Maffei, quoted by Forbes' F1 business journalist Christian Sylt, agrees: 'The one where we have lagged and we really want to see growth is sponsorship and that has...
Full Story »
Full Story »
6y ago from ThisIsF1.com
0
You May Also Be Interested In...
Maffei: Liberty's problems with F1 promoters? Blame...
Liberty Media chief executive Greg Maffei believes that former F1 supremo...
6y ago from F1i.com
LIberty Media: Ecclestone told promoters they were...
Liberty Media CEO Greg Maffei has blamed Bernie Ecclestone for the ongoing...
6y ago from GPFans.com
Liberty admit F1 TV Pro 'will never be as big' with...
Liberty Media Chief Executive Greg Maffei has admitted that their F1 TV...
6y ago from GPFans.com
Liberty admits finding F1 sponsors difficult
Mar.13 Liberty Media bosses admit they thought it would be easier to...
6y ago from OneStopStrategy.com
Elsewhere On The Network
Popular On MGPToday.com
Why KTM's MotoGP challenge may no longer be a one-man...
No description available...
3h ago from Motorsport.com
Marc Marquez lacking same strength as last year after...
No description available...
4h ago from Motorsport.com
The big 2025 lesson Alex Marquez will apply in 2026
No description available...
2h ago from Motorsport.com
Fabio Quartararo: 2027 decision "helped me...
No description available...
9h ago from Motorsport.com
Popular On IndyCarToday.com
PREMA confirmed to miss opening IndyCar round
PREMA will not be present for this weekend’s season-opening round of...
1d ago from MotorsportWeek.c...
Marcus Ericsson going into 2026 season with “chip on...
No description available...
1d ago from Motorsport.com
Ed Carpenter Racing enter technical partnership with...
No description available...
1d ago from Motorsport.com
Ticket design for 110th Indianapolis 500 unveiled
The ticket design for this upcoming May’s 110th running of the...
1d ago from MotorsportWeek.c...
Popular On TotalWRC.com
Why Esapekka Lappi was so happy at WRC Rally Sweden
No description available...
6h ago from Motorsport.com
Acropolis Rally's Thursday parc ferme will be on a boat
No description available...
1d ago from Motorsport.com
Hyundai “realistic and optimistic” in mission to...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Paul Merson predicts Arsenal vs Chelsea and other...
Another week rolls on in the Premier League and we've also got Friday...
3h ago from SportsKeeda.com
'I would like to see a change' - Former Manchester...
Former Manchester City and Arsenal star Bacary Sagna has claimed that he...
4h ago from SportsKeeda.com
Will the visit to Dr. Tottenham be a title race...
League titles and big trophies are largely won by tangible elements....
4h ago from Arseblog.com
“I fancy Chelsea”, “ They will do something daft...
Manchester United legend Paul Scholes and Roy Keane have made interesting...
5h ago from SportsKeeda.com
Comments
Hottest News
F1 2026 power unit saga takes fresh twist - report
After a compromise was struck during the F1... Read More »
7h ago from RacingNews365.com
F1: 5 Straight Zones for Melbourne
As opposed to the 4 DRS zone witnessed in... Read More »
59m ago from Pitpass.com
Max Verstappen identifies vital area for Red Bull to improve
Max Verstappen has shared his pride at how far... Read More »
1h ago from RacingNews365.com
