News Details
Liberty admits finding F1 sponsors difficult
Liberty Media bosses admit they thought it would be easier to attract sponsors to F1. Chase Carey, the new CEO, and Liberty chief Greg Maffei took over from Bernie Ecclestone believing they would quickly be able to monetise the new $8 billion acquisition. Actually, revenues are declining. 'The perception was just there are sponsors waiting — they were lined up out there and as soon as we had somebody to go call on them, they were just going to sign up,' Carey admitted to the Financial Times. 'The world's not that simple.' Maffei, quoted by Forbes' F1 business journalist Christian Sylt, agrees: 'The one where we have lagged and we really want to see growth is sponsorship and that has...
Full Story »
Full Story »
6y ago from ThisIsF1.com
0
You May Also Be Interested In...
Maffei: Liberty's problems with F1 promoters? Blame...
Liberty Media chief executive Greg Maffei believes that former F1 supremo...
6y ago from F1i.com
LIberty Media: Ecclestone told promoters they were...
Liberty Media CEO Greg Maffei has blamed Bernie Ecclestone for the ongoing...
6y ago from GPFans.com
Liberty admit F1 TV Pro 'will never be as big' with...
Liberty Media Chief Executive Greg Maffei has admitted that their F1 TV...
6y ago from GPFans.com
Liberty admits finding F1 sponsors difficult
Mar.13 Liberty Media bosses admit they thought it would be easier to...
6y ago from OneStopStrategy.com
Elsewhere On The Network
Popular On MGPToday.com
Motorsport Week's Top 10 MotoGP riders of 2025
The 2025 MotoGP season had it all. With 22 rounds and 44 races, the...
3h ago from MotorsportWeek.c...
22 MotoGP rounds are “too many for the body”,...
No description available...
4h ago from Motorsport.com
MotoGP circuit contracts: How long will each race...
No description available...
1d ago from Motorsport.com
Former team boss Lin Jarvis definitively leaves Yamaha
No description available...
2d ago from Motorsport.com
Popular On IndyCarToday.com
Race start times for 2026 IndyCar season announced
The NTT IndyCar Series has announced the race broadcast start times for...
6d ago from MotorsportWeek.c...
Chip Ganassi Racing completes four-car roster for 2026...
No description available...
1w ago from Motorsport.com
Broadcast schedule for 2026 Indy NXT season announced...
No description available...
6d ago from Motorsport.com
Popular On TotalWRC.com
Why Hyundai expects to be stronger in WRC 2026
No description available...
1d ago from Motorsport.com
Red Bull co-owner Mark Mateschitz to enter Dakar...
No description available...
3d ago from Motorsport.com
Gregoire Munster confirmed for WRC Monte Carlo in...
The season opener marks a return to the event where Munster claimed his...
6d ago from MotorsportWeek.c...
Popular On GunnersToday.com
'We have to show that on the pitch' - Arsenal star...
William Saliba has opened up on Arsenal potentially winning the Premier...
1h ago from SportsKeeda.com
Paul Merson predicts Manchester United vs Newcastle,...
Merry Christmas everyone! It's that time of the year in the Premier League...
2h ago from SportsKeeda.com
Parma coach Carlos Cuesta: ‘Leaving Arsenal was...
niard, who at 30 has been coaching for half his life, discusses Arteta,...
4h ago from TheGuardian.com
Havertz near to Arsenal return with Arteta hoping for...
t;li>Forward underwent knee surgery in AugustArteta: ‘It will be a...
4h ago from TheGuardian.com
Comments
Hottest News
Ricciardo hints at racing return: ‘The itch is there’
Daniel Ricciardo may have closed the door on... Read More »
55m ago from F1i.com
Motorsport Week's F1 Moments of 2025: Lando Norris holds...
My moment of the year was at the season finale... Read More »
1h ago from MotorsportWeek.com
Steiner warns of ‘outliers’ and epic failures in F1 new...
Former Haas team principal Guenther Steiner is... Read More »
2h ago from F1i.com
