News Details
How the Rich Energy saga escalated at Silverstone
Sponsorship in Formula 1 is going through a funny phase right now. While blue-chip brands and big names such as Shell or Heineken remain heavily involved, plenty of new, more niche names are also joining the sport. Huski Chocolate, SportPesa and ROKiT are just three of the more obscure names looking to boost their profile after becoming major sponsors at McLaren, Racing Point and Williams respectively, the latter two taking title partnerships to prove the concept is still alive and kicking. But the biggest sponsor story in F1 over the past year or so has been that of Rich Energy, the enigmatic, unashamedly brash energy drink brand that has made a splash in motorsport – for better or for...
Full Story »
Full Story »
You May Also Be Interested In...
Haas to keep Rich Energy branding for Silverstone
Gunther Steiner, Haas' team principal, has confirmed that Haas will keep...
6y ago from PlanetF1.com
Haas: Rich Energy remains team's title sponsor
Haas has issued a brief statement clarifying that Rich Energy remains its...
6y ago from MotorsportWeek.com
Haas believe Rich Energy is still title sponsor
Haas still believe that Rich Energy is still their title sponsor despite...
6y ago from GPBlog.com
Haas F1, Rich Energy story gets even more bizarre
The Haas F1 team is now fully cast in a leading role in a soap opera over...
6y ago from TheParcFerme.com
Elsewhere On The Network
Popular On MGPToday.com
Miguel Oliveira reveals what’s ‘more difficult’...
Miguel Oliveira says WorldSBK’s race weekend format is harder to adapt...
36m ago from MotorsportWeek.c...
MotoGP eliminates wildcard riders from 2027 season
No description available...
17h ago from Motorsport.com
Keeping Fabio di Giannantonio at VR46 'Plan A', admits...
No description available...
20h ago from Motorsport.com
How MotoGP’s energy drink landscape could shift
No description available...
22h ago from Motorsport.com
Popular On IndyCarToday.com
Mick Schumacher shares injury update after breaking...
No description available...
19h ago from Motorsport.com
Dual-tone Chevy ZR1X pace car revealed for...
The NTT IndyCar Series has revealed the Chevrolet pace car for the...
18h ago from MotorsportWeek.c...
Rookie Caio Collet fastest in two-day Indy 500 open...
The NTT IndyCar Series held its traditional two-day open test for the...
1d ago from MotorsportWeek.c...
Rookie Caio Collet tops last day of Indy 500 Open Test...
No description available...
1d ago from Motorsport.com
Popular On TotalWRC.com
M-Sport weighs up WRC new car build as all options...
No description available...
1d ago from Motorsport.com
Toyota steps up WRC 2027 car testing with new look...
No description available...
1d ago from Motorsport.com
How Dani Sordo brings "different ideas" to...
No description available...
1d ago from Motorsport.com
Oliver Solberg explains crash that ended WRC Canary...
No description available...
4d ago from Motorsport.com
Popular On GunnersToday.com
'I'm not happy about that' – ex-Gunner slams...
Arsenal manager Mikel Arteta has been heavily criticised by one of the...
26m ago from CaughtOffside.com
'They give you nothing' – Harry Maguire picks out...
Manchester United defender Harry Maguire has stated that Arsenal are...
36m ago from SportsKeeda.com
'Serious chances' for Liverpool & Arsenal...
Fabrizio Romano is reporting that there are 'serious chances' for Anthony...
2h ago from CaughtOffside.com
Ambitious PL club eyeing Arsenal, Chelsea & Man...
It could be a big summer transfer window for Everton this year as they're...
3h ago from CaughtOffside.com
Comments
Hottest News
F3 cars now ‘1,000 times more fun' than F1 –...
May 1 Lance Stroll has delivered the strongest... Read More »
46m ago from OneStopStrategy.com
Mercedes seeking 'solution' to combat 'fundamental' Kimi...
Kimi Antonelli has been carrying a key problem... Read More »
56m ago from RacingNews365.com
Miami GP under review amid storm threat – FIA
May 1 Formula 1 officials are holding meetings... Read More »
46m ago from OneStopStrategy.com
