News Details
Failure in F1 has negative impact on Ferrari brand
On-track struggles in Formula 1 have hurt Ferrari's legendary brand power, according to a study by asset valuation company Brand Finance. Last year, Ferrari retained its post as the most powerful brand in the world, but a newly-published list shows that toy company Lego has made an overtaking move. 'Ferrari has been slipping since the end of the Schumacher era but it's really fallen as the F1 team has done badly' in 2014, said branding expert Robert Haigh, according to the Telegraph. 'They've also ended their cap on the amount of cars they produce so people don't see it as being so exclusive anymore,' he added.
Full Story »
Full Story »
11y ago from GrandPrix247.com
0
You May Also Be Interested In...
F1 struggles hurt Ferrari brand power – study
On-track struggles in formula one have hurt fabled Ferrari's brand power,...
11y ago from ThisIsF1.com
Honda seeking to show ‘true values’ with F1 return
The President and Chief Executive Officer of Honda Motor Co., Ltd...
11y ago from TheCheckeredFlag....
Alonso vows to sue over tax evasion reports
Double Formula 1 world champion Fernando Alonso is threatening legal...
11y ago from GrandPrix247.com
Manor still hopeful of F1 return after FIA give entry...
The Manor F1 Team, seeking to return to Formula 1 from the ashes of the...
11y ago from TheCheckeredFlag....
Elsewhere On The Network
Popular On MGPToday.com
Should there be a tear-off rule following Marco...
No description available...
10h ago from Motorsport.com
Miguel Oliveira reveals what’s ‘more difficult’...
Miguel Oliveira says WorldSBK’s race weekend format is harder to adapt...
16h ago from MotorsportWeek.c...
MotoGP eliminates wildcard riders from 2027 season
No description available...
1d ago from Motorsport.com
How MotoGP’s energy drink landscape could shift
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
Mick Schumacher shares injury update after breaking...
No description available...
1d ago from Motorsport.com
Dual-tone Chevy ZR1X pace car revealed for...
The NTT IndyCar Series has revealed the Chevrolet pace car for the...
1d ago from MotorsportWeek.c...
Rookie Caio Collet tops last day of Indy 500 Open Test...
No description available...
2d ago from Motorsport.com
Rookie Caio Collet fastest in two-day Indy 500 open...
The NTT IndyCar Series held its traditional two-day open test for the...
2d ago from MotorsportWeek.c...
Popular On TotalWRC.com
M-Sport weighs up WRC new car build as all options...
No description available...
2d ago from Motorsport.com
Toyota steps up WRC 2027 car testing with new look...
No description available...
2d ago from Motorsport.com
How Dani Sordo brings "different ideas" to...
No description available...
2d ago from Motorsport.com
Oliver Solberg explains crash that ended WRC Canary...
No description available...
5d ago from Motorsport.com
Popular On GunnersToday.com
PSG and Bayern in ‘different world’ to tired...
t;li>Arteta: ‘The difference in the leagues is night and...
3h ago from TheGuardian.com
Declan Rice faces potential UEFA Champions League SF...
Arsenal star Declan Rice is reportedly facing a ban for the UEFA Champions...
5h ago from SportsKeeda.com
Arsenal chief personally scouts in-form 25-G/A star in...
Arsenal are interested in signing the Galatasaray attacker Baris Alper...
10h ago from CaughtOffside.com
Fulham boss wants side to use potential nerves inside...
Fulham manager Marco Silva has urged his side to use potential nerves...
9h ago from SportsKeeda.com
Comments
Hottest News
F1 2026 Miami Grand Prix – Sprint Qualifying Results
Lando Norris took a stunning sprint pole... Read More »
3h ago from MotorsportWeek.com
Norris bounces back as FIA makes rare error
Lando Norris bounced back to end Mercedes'... Read More »
34m ago from RacingNews365.com
FIA investigate Lando Norris after infringement at Miami...
Lando Norris has been confirmed to be under... Read More »
2h ago from GPFans.com
