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F1's U.S. audience grew by 10.1% last season
Formula 1 might be suffering from declining television audiences in almost every territory it's shown, but the United States has bucked that trend according to the latest figures. The sport's annual media report shows that its American audience grew by 10.1 per cent to 12.6 million viewers during the 2014 season compared to the year before. That bucks a trend which has seen key audiences such as the United Kingdom, Germany, France, Italy, Spain and China decline over the past couple of years. That is in part thanks to much of the coverage moving away from free-to-air broadcasts to pay-TV such as Sky. However the US coverage remains free via broadcaster NBC Sports Network. The report says...
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