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F1: Apple eyes US F1 rights
Apple Inc is understood to be on the verge of making a $150m a year bid for the streaming rights for F1 in the US. Coverage of F1 in the US is currently provided by N, a division of Walt Disney Co, and it is unlikely that it will seek to match Apple's offer. As with much of the rest of the world, Drive to Survive brought many new American fans on board during the pandemic, and Liberty has steadily built on this, to the extent that the US now hosts three races, including Las Vegas, the first time that F1 has actually been the promoter of an event. The F1 Movie is also having an impact, and it is understood that it is the success of the movie that has led Apple to make its bid. N took over...
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