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KitKat set to join Formula One in Mexico
KitKat, one of the world’s favourite chocolate bars will make its debut as the Official Chocolate Bar of Formula 1 at this year’s Mexico City Grand Prix, providing fans with the chance to win exclusive merchandise and Formula 1 tickets. The multi-year partnership with Nestlé was announced in late 2024. Formula One noted that the collaboration 'will see KitKat integrated into the world of Formula 1 with immersive fan zones and Paddock Club activations, social media content, exciting prize promotions, in-store activations and limited-edition merchandise.' McLaren's reserve driver and Mexico native, Pato O’Ward will also play a role in the freshly-established partnership. As prt of the...
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4h ago from F1Technical.net
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