News Details
Lewis Hamilton’s $9 billion deal begins
Lewis Hamilton rolled into Imola wearing a Ferrari crash helmet freshly stamped with the logo of AI-powered answer engine Perplexity. The decal signalled a lucrative personal sponsorship that the seven-time World Champion secured in the days before the Emilia Romagna Grand Prix, choosing an individual tie-up rather than letting the $9 billion tech firm align with an entire team. Perplexity’s emblem sat just above Hamilton’s trademark #44, dominating the television onboards that followed his climb from 12th to fourth. Reports suggest the company viewed Hamilton’s global reach as a sharper marketing weapon than any single car’s side-pod, betting that a star who co-chairs the Met Gala...
Full Story »
Full Story »
8h ago from Formula1News.co.uk
0
You May Also Be Interested In...
Lewis Hamilton left ‘devastated’ by Ferrari
Lewis Hamilton’s first Italian Grand Prix weekend as a Ferrari driver...
3d ago from Formula1News.co.uk
Max Verstappen takes F1 Imola GP win after first-lap...
Max Verstappen cruised to his second F1 victory of the season after a...
3d ago from MotorsportWeek.com
Horner praises Verstappen for Imola first corner...
© XPB Michael Delaney
19/05/2025 at 09:4719/05/2025 at 09:45...
2d ago from F1i.com
Newey set for first F1 race weekend with Aston Martin
© XPB Michael Delaney
19/05/2025 at 18:4319/05/2025 at 18:52...
2d ago from F1i.com
Elsewhere On The Network
Popular On MGPToday.com
MotoGP manufacturer KTM set to be saved by major...
MotoGP manufacturer KTM is set to receive financial backing from Bajaj...
12h ago from MotorsportWeek.c...
MotoGP rookie Fermin Aldeguer targets 2027 factory...
No description available...
13h ago from Motorsport.com
MotoGP rookie Fremin Aldeguer targets 2027 factory...
No description available...
14h ago from Motorsport.com
Who is Albert Valera? The agent at the center of the...
No description available...
2d ago from Motorsport.com
Popular On IndyCarToday.com
Team Penske IndyCar leadership fired over Indy 500...
Team Penske announced on Wednesday morning that it has released three...
10h ago from MotorsportWeek.c...
Scott McLaughlin damages track and wall in heavy...
No description available...
10h ago from Motorsport.com
The Double: After 2024 failure, Kyle Larson hopes to...
No description available...
7h ago from Motorsport.com
Theo Pourchaire partners with Simon Pagenaud to...
Theo Pourchaire has begun working with Simon Pagenaud to help the young...
11h ago from MotorsportWeek.c...
Popular On TotalWRC.com
Rally Portugal criticism causes WRC, FIA to address...
No description available...
2d ago from Motorsport.com
WRC Portugal: Sebastien Ogier claims record-extending...
No description available...
3d ago from Motorsport.com
Sebastien Ogier laments “most demanding” rally...
No description available...
3d ago from Motorsport.com
Fourth WRC Hyundai car "still a chance" for...
No description available...
1d ago from Motorsport.com
Popular On GunnersToday.com
Arsenal transfer news today: Gunners 'seriously...
Arsenal are reportedly seriously considering a move to sign a Real Madrid...
8h ago from SportsMole.co.uk
Viktor Gyokeres to Arsenal transfer 'fear' emerges as...
Arsenal journalist Charles Watts would have one 'big fear' if the Gunners...
11h ago from SportsMole.co.uk
Arsenal set to battle Manchester United in race to...
Arsenal will look to strengthen in the summer but they are reportedly in a...
6h ago from SportsMole.co.uk
Arsenal readying summer move for £100m Chelsea and...
Arsenal intend to sign a new winger this summer, and they have identified...
7h ago from CaughtOffside.com
Comments
Hottest News
Penske’s stunning purge: Cindric’s firing shakes...
In a move on Wednesday that has sent shockwaves... Read More »
4h ago from F1i.com
Max Verstappen handed massive blow ahead of Monaco GP
Helmut Marko needed little time to temper the... Read More »
10h ago from Formula1News.co.uk
Major Monaco Grand Prix change confirmed after official F1...
A significant change to this weekend's Formula 1... Read More »
19h ago from GPFans.com
