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AlphaTauri set for 2024 identity change and new sponsors
AlphaTauri will race in Abu Dhabi for the final time under its current name as the Faenza-based outfit is set to change its identity from 2024, with two new sponsors taking over its naming rights. Initially known as Toro Rosso, the team underwent a rebranding in 2020 to align with the Red Bull-owned fashion brand AlphaTauri. But that association has run its course and the team is now set to adopt a new generic name and official team appellation that will include not one but two new US-based commercial partners according to the outfit’s CEO Peter Bayer. “The identity will be generic,” Bayer explained, quoted by Motorsport.com. “The identity is what Toro Rosso would have been, and...
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