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Mercedes announce partnership with WhatsApp
It's been confirmed that WhatsApp have ventured into the world of sports sponsorship for the first time in the company's history, after becoming a partner of Mercedes. The announcement was made via Mercedes' special WhatsApp channel, in what is a multi-year deal starting next season. WhatsApp launched their Channels one-to-many group messaging feature earlier this year in July, with Mercedes having been a key user of it. Since its introduction, Mercedes have grown a channel which now has over 650,000 followers and gives fans a behind-the-scenes insight into a Grand Prix weekend. Want to work in Formula 1? Browse the latest F1 job vacancies Mercedes jumped onto WhatsApp's new Channels...
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