News Details
Formula 1 banking on female audience to boost revenue
Liberty Media will find new ways to shift Formula 1 up a gear. If more female fans tune in, they will help Chief Executive Stefano Domenicali fuel revenue at his motor-racing division. Forget Lewis Hamilton. In 2023, he’ll find himself chasing a Louise Hamilton. The $29-Billion media goliath bought Formula One Group, which holds commercial rights to the F1 Championship, for a racy $8-Billion in 2017. While sales for 2021 hit $2.1 billion, just 5.6% above pre-pandemic levels, operating income was modest at $40 million, and earnings fell 6% year-on-year in the quarter ending September 2022. Domenicali can take two roads to speed growth. Scheduling more races would boost sales from...
Full Story »
Full Story »
2y ago from GrandPrix247.com
0
You May Also Be Interested In...
McLaren boss reveals ‘another shot in the arm'
Formula 1 is enjoying an audience boom like 'never seen' before, with the...
2y ago from Formula1News.co.uk
Adrian Newey takes swipe at FIA, hits out at...
Red Bull chief technical officer Adrian Newey has hit out at...
2y ago from Formula1News.co.uk
FIA clamps down on Lewis Hamilton and Sebastian...
Following an update to the FIA's International Sporting Code (ISC),...
2y ago from Formula1News.co.uk
FIA admit they ‘got it wrong' as they...
Following a season of more black-and-orange flags than usual,...
2y ago from Formula1News.co.uk
Elsewhere On The Network
Popular On MGPToday.com
KTM hope ended by double retirement at MotoGP Italian...
No description available...
7h ago from Motorsport.com
MotoGP leader Marc Marquez 'surprised' by Italian GP...
No description available...
8h ago from Motorsport.com
Francesco Bagnaia "struggling a lot" after...
No description available...
8h ago from Motorsport.com
Yamaha's Mugello sprint pace causes concern for MotoGP...
No description available...
7h ago from Motorsport.com
Popular On IndyCarToday.com
IndyCar confirms lighter, more powerful Dallara...
No description available...
5h ago from Motorsport.com
Rookie Louis Foster takes first IndyCar pole at Road...
No description available...
3h ago from Motorsport.com
IndyCar Road America – Qualifying Results
The NTT IndyCar Series took a trip to the historic Road America circuit...
4h ago from MotorsportWeek.c...
IndyCar officially delays new chassis to 2028 season
The NTT IndyCar Series has released more details about its new engine and...
3h ago from MotorsportWeek.c...
Popular On TotalWRC.com
Rallies around the world: The ones not to miss – and...
Rallying is unlike any other motorsport. It doesn’t unfold on pristine...
3d ago from MotorsportWeek.c...
FIA approves updated bodywork rules for WRC 2027...
No description available...
1w ago from Motorsport.com
Malcolm Wilson appointed as FIA Deputy president for...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
“At one point we almost had no players” - Jurrien...
Jurrien Timber is expecting a busy transfer window for Arsenal, with the...
11h ago from SportsKeeda.com
Real Madrid ready to put Rodrygo and 3 other first...
Real Madrid are ready to offload Rodrygo Goes, Fran Garcia, Dani Ceballos,...
11h ago from SportsKeeda.com
Arsenal initiate move to sign playmaker regarded as a...
Arsenal are interested in signing the Paris Saint-Germain midfielder...
16h ago from CaughtOffside.com
Arsenal could launch surprise move for 31-year-old...
Arsenal could reportedly launch a move for Brentford midfielder Christian...
15h ago from SportsKeeda.com
Comments
Hottest News
Verstappen issues surprising Hamilton take with Abu Dhabi...
Four-time F1 world champion Max Verstappen has... Read More »
8h ago from GPFans.com
F1 star credits world champion for 'saving career'
Gabriel Bortoleto has revealed how his career was... Read More »
2h ago from GPFans.com
Domenicali thinks Vasseur needs 'to save all his energy to...
Amid speculations around Ferrari team boss Fred... Read More »
3h ago from F1Technical.net
