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How Liberty Media revitalised F1: the numbers behind the success
Formula 1 represents the elite of open-wheel racing. However, a few years ago the category's success suffered a setback, with declining profits and a disaffected fan base. In this unsettling context, Liberty Media emerged, which in 2017 decided to take over the Formula One Group, responsible for the commercial rights and promotion of Formula 1. From this moment on, we saw a radical change in the brand in all respects. Through a revolutionised social strategy, a new broadcasting management and a massive use of data, Formula 1 became a true entertainment brand. Article continues under ad Bernie Ecclestone had been at the helm of Formula One for over 40 years. Despite several merits,...
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