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Report: F1 seek new airline partner after Emirates talks crash
Sponsorship renewal talks between Formula 1 and Dubai-based Emirates reportedly broke down to the point that a new airline sponsor is being sought. The ‘Fly Emirates' slogan has had high profile visibility on TV screens, trackside hoardings, as well as Grand Prix, naming rights for the most part of the past decade but that is set to end as F1's asking price – double the current rate they are on – is too high. Sports Business report on their website that 'F1 is lining up a new airline sponsor after renewal discussions with Dubai-based carrier Emirates broke down over the asking price.' 'The deadline for the global airline to extend the agreement has passed and negotiations...
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