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Growth in U.S. ratings creates new opportunities
Formula 1 seems to benefit from the title fight between Lewis Hamilton and Max Verstappen this season. While viewing figures are growing in Europe, American motorsport fans are also sitting in front of the television more and more often. This became clear during the United States Grand Prix last weekend. No less than 1,2 million people were watching the battle between Mercedes and Red Bull Racing on television. After the 2007 edition it was the most watched Formula 1 race ever in the country. Read more Hamilton: 'He has become a leader with a phenomenal team' However, looking at other motor sports in America, Formula 1 still has some way to go. When we compare the last GP with a NASCAR...
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3y ago from GPBlog.com
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