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Brazil's most popular channel replaced as F1 broadcaster
Brazil's fourth most popular TV channel said it has reached an agreement to broadcast Formula 1 until the end of 2022, a deal that could reduce the sport's reach in Latin America's biggest market. TV Band said in a statement it has an agreement with F1 owner Liberty Media. The Brazilian company will replace TV Globo, the country's most popular broadcaster. Last week, Globo said that it had failed to extend its deal with Liberty Media. Every race broadcast by Globo reached millions of Brazilians, but the interest in the series has shrunk over the years largely because of the absence of local drivers. Band's ratings are often 10 times smaller than Globo's, but the channel has a sporting DNA...
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4y ago from GrandPrix247.com
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