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Daimler target profitable Mercedes F1 team
Daimler chairman Ola Källenius hopes INEOS's investment, combined with the budget cap, will turn Mercedes F1 into a profitable franchise. The Mercedes Formula 1 team has long been at the top of Formula 1 when it comes to their yearly budget, believed to be upwards of $400million, but for 2021 that figure must come down considerably with teams capped at spending $145m per season. Suddenly then, Mercedes are looking very financially secure in the world of Formula 1 and with chemical giant INEOS buying a third of the team, the potential is absolutely there for the Mercedes Formula 1 team to become a sports franchise that makes money. And that is exactly the expectation which Daimler has....
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4y ago from PlanetF1.com
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