News Details
RIP John Hogan: Sponsorship trailblazer dies aged 76
Formula 1 sponsorship trailblazer John Hogan died of a COVID-19 related illness on Sunday aged 76. The former Philip Morris head of sponsorship was one of the first people to popularise advertising and marketing within the sport, putting together iconic and historic deals between Marlboro and leading teams such as Ferrari and McLaren that influenced the sport forever At one point 40% of the F1 grid bore the Marlboro branding with driver deals and full team sponsorships. His influence in that respect is still felt today, albeit low-key as the man was himself. His legacy continues as Ferrari continue to be well backed by Philip Morris money to this day, while the racing business models and...
Full Story »
Full Story »
4y ago from GrandPrix247.com
0
You May Also Be Interested In...
A salute to John Hogan - F1's original Marlboro man
Former Marlboro marketing boss John Hogan sadly died on Sunday at the age...
4y ago from F1i.com
Marko: Vettel's problems started at Hockenheim 2018
For many fans and neutrals, Sebastian Vettel's fall from grace as a top...
4y ago from GrandPrix247.com
Marko: Russell never an option for Red Bull
Red Bull adviser Helmut Marko has revealed that George Russell was never...
4y ago from GrandPrix247.com
Vettel 'insecurity' and fall rooted in Hockenheim...
Red Bull motorsport boss Helmut Marko believes that Sebastian Vettel's...
4y ago from F1i.com
Elsewhere On The Network
Popular On MGPToday.com
Brake problems again behind lack of pace for Francesco...
No description available...
4h ago from Motorsport.com
Pedro Acosta buoyed by KTM turnaround in MotoGP 2025...
No description available...
5h ago from Motorsport.com
Aprilia 'feels like home' despite contract standoff,...
No description available...
5h ago from Motorsport.com
Marc Marquez only cares about MotoGP title and not...
No description available...
6h ago from Motorsport.com
Popular On IndyCarToday.com
Pato O’Ward, Arrow McLaren score strategic win in...
No description available...
2h ago from Motorsport.com
See how crashes and on-track incidents defined the...
No description available...
1h ago from Motorsport.com
IndyCar Toronto – Race Results
IndyCar completed its sole visit across the border this weekend, with a...
3h ago from MotorsportWeek.c...
Pato O’Ward muscles his way to IndyCar victory in...
During IndyCar’s yearly visit north of the border in Canada, the series...
3h ago from MotorsportWeek.c...
Popular On TotalWRC.com
How the WRC service park reacted to Oliver Solberg's...
No description available...
4h ago from Motorsport.com
Oliver Solberg: WRC Rally Estonia win "biggest...
No description available...
5h ago from Motorsport.com
Oliver Solberg stuns with maiden WRC victory in Estonia
Oliver Solberg and Elliot Edmondson stunned the WRC elite with a...
9h ago from MotorsportWeek.c...
WRC Rally Estonia: Oliver Solberg dominates in shock...
No description available...
10h ago from Motorsport.com
Popular On GunnersToday.com
'We have a great chance of winning a trophy' - Arsenal...
Arsenal defender Gabriel Magalhaes has claimed that the Gunners have a...
4h ago from SportsKeeda.com
Gabriel Magalhaes makes claim about Victor Gyokeres...
Arsenal defender Gabriel Magalhaes has heaped praise on Viktor Gyokeres...
4h ago from SportsKeeda.com
Manchester United have added player previously linked...
Manchester United have reportedly added Arsenal-linked forward Benjamin...
5h ago from SportsKeeda.com
Fabrizio Romano says Man Utd ‘will surely'...
Fabrizio Romano has confirmed that Benjamin Sesko's name continues to be...
6h ago from CaughtOffside.com
Comments
Hottest News
Jonathan Wheatley reveals moment that triggered Red Bull...
Sauber Team Principal Jonathan Wheatley has... Read More »
8h ago from MotorsportWeek.com
F1 urged to test Flintstones credentials of drivers by Red...
Red Bull have encouraged a massive change to the... Read More »
1h ago from GPFans.com
Is Lewis Hamilton 'bigger' than Ferrari?
Lewis Hamilton and Ferrari. Two of the biggest... Read More »
3h ago from GPFans.com
