News Details
Mercedes uses AMG brand to reaffirm commitment to F1
Mercedes has moved to remove any doubt over its future in Formula 1, with an announcement of greater synergy between its team and sub-brand AMG. The announcement, made by Daimler and Mercedes-Benz chairman Ola Källenius at a virtual investor conference, indicate AMG's links with the six-time F1 world champions will 'intensify' next year. Previously it had been speculated that Källenius would look to depart F1 as part of the company's measures to increase profitability, but instead the Swede has revealed a plan to shift Mercedes' focus away from the ‘premium' market where it competes with the likes of Audi, BMW and Lexus to focus more on the ‘luxury' sector occupied by brands...
Full Story »
Full Story »
5y ago from GrandPrix247.com
0
You May Also Be Interested In...
AMG and Mercedes F1 links to "intensify" in...
Mercedes will intensify its links with 'high performance sub-brand' AMG...
5y ago from GPFans.com
Mercedes confirms commitment to F1 - strengthens ties...
Mercedes has reaffirmed its commitment to Formula 1, the German...
5y ago from F1i.com
Mercedes reconfirms commitment to F1 with AMG brand
AMG branding is expected to feature more prominently on Mercedes' Formula...
5y ago from espnF1.com
Mercedes reinforces commitment to F1 with closer AMG...
Mercedes has reaffirmed its commitment to Formula 1 by forging a closer...
5y ago from Crash.net
Elsewhere On The Network
Popular On MGPToday.com
MotoGP working on rescheduling Qatar GP amid Iran war
No description available...
20h ago from Motorsport.com
Honda pinpoints potential ‘advantage' ahead of...
Honda technical director Romano Albesiano believes there is one specific...
2d ago from MotorsportWeek.c...
Toprak Razgatlioglu’s manager backs Pramac...
No description available...
2d ago from Motorsport.com
Popular On IndyCarToday.com
Scott McLaughlin faces tough drive from last after...
No description available...
8h ago from Motorsport.com
IndyCar Arlington – Qualifying Results
25 IndyCar drivers took to the track Saturday afternoon to decide the...
10h ago from MotorsportWeek.c...
Threat of high winds forces IndyCar to move up...
No description available...
9h ago from Motorsport.com
"Mental error" costs Kyle Kirkwood shot at...
No description available...
9h ago from Motorsport.com
Popular On TotalWRC.com
WRC Safari Rally Kenya: Elfyn Evans retires as drivers...
No description available...
21h ago from Motorsport.com
“Probably the toughest rally ever”: Thierry...
No description available...
12h ago from Motorsport.com
Carnage in Kenya
Saturday in Kenya saw one of the most dramatic days in recent Safari...
15h ago from MotorsportWeek.c...
Why Evans suffered his first WRC retirement since 2024
No description available...
16h ago from Motorsport.com
Popular On GunnersToday.com
Sources: Arsenal and Liverpool 'closely monitoring'...
Lewis Hall is regarded as one of Newcastle United’s most important...
39m ago from CaughtOffside.com
English clubs have week to forget in Champions League...
six teams in the last 16, only two – Arsenal and Liverpool – look more...
10h ago from TheGuardian.com
A star is born - the day Dowman announced himself to...
It was all heading one way for Arsenal. Lacking ideas, lacking intensity -...
9h ago from SkySports.com
Premier League news: Arteta denies his team...
No description available...
10h ago from TheGuardian.com
Comments
Hottest News
Stroll's one-word verdict on Aston misery
Mar.15 Lance Stroll delivered a brutally concise... Read More »
29m ago from OneStopStrategy.com
F1 2026 Chinese Grand Prix starting grid with LATE...
The F1 starting grid for the 2026 Chinese Grand... Read More »
59m ago from GPFans.com
Wolff slams Hadjar for brushing off Antonelli apology
Mar.15 Toto Wolff has sharply criticised Isack... Read More »
29m ago from OneStopStrategy.com
