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Liberty taking cautious approach to future of live events
F1's commercial rights holder Liberty Media is taking a "step-by-step cautious" approach to the future of live events such as F1 but believes its businesses can remain profitable in a post-Covid world. Liberty's core holdings - Formula 1 and concert oraniser Live Nation - have been severely hit by the coronavirus pandemic, with both businesses grinding to an indefinite halt. Formula 1 is set to resume, if conditions permit, in early July in Austria but questions remain about the future of live events in a post-pandemic world. "That’s the great unknown," said Liberty CEO Greg Maffei in an online shareholder meeting conducted last week. "I think we’re taking a...
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