News Details
F1 bids ta-ta to Tata
Tata Communications has ended its partnership with Formula One after 8 years. The first sign that there was a potential issue came on Wednesday, when the Tata logo went missing from the official F1 website. Though neither Tata nor Formula One Management has issued a formal statement, Amit Sinha Roy, vice president of marketing, told Reuters that the deal ended on 31 December. 'Tata wanted to explore other platforms that will allow us to showcase the full power of our digital services to our key customers,' he said. 'Our eight-year F1 journey, spanning 150+ races, was all about driving innovation in the sport,' he added. 'As we had achieved what we set out to do, we feel it's the right time...
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