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W Series welcome RoKit onboard as future looks good
The all-female W-Series, which announced its first major sponsor at the weekend, is talking to several global brands amid increased interest in women’s sport at boardroom level, according to chief executive Catherine Bond Muir. The fledgling series has teamed up with Williams Formula 1 title sponsors ROKiT, who also back the Monaco-based Venturi Formula E team. A source indicated the deal was worth 10 million pounds ($12.83 million) over three years. Both Williams and Venturi are run by women, Claire Williams and Susie Wolff, while inaugural W Series champion Jamie Chadwick is a Williams development driver. “Three years ago nearly 98 percent of global sponsorship was going into male...
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5y ago from GrandPrix247.com
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