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In conversation with... Rich Energy CEO William Storey
The Haas Formula 1 team sprung a surprise last week by announcing British energy drink company Rich Energy as a title partner for the 2019 season. It is the first time that the team has taken on a title partner, marking a deviation from its previous strategy, while it confirmed the involvement in Formula 1 of a company that had previously attempted to acquire Force India and had been spotted in negotiations with other teams. Rich Energy’s actual product has been shrouded in a degree of mystery, with the can rarely – if ever – spotted in public, and the small nature of the company leading to questions over its viability as a Formula 1 title sponsor. But as CEO William...
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6y ago from MotorsportWeek.com
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