News Details
Liberty's F1 betting gamble pays out immediately
Liberty Media's decision to jump into bed with gambling companies has polarised fans, reversed four decades of Formula 1 tradition, but it has also immediately began to pay off for F1's American owners. F1's share price climbed a meaty 7.4% on Tuesday after Liberty's latest deal was revealed. Former owner Bernie Ecclestone was a long-time opponent of betting sponsorship and F1 having any kind of relationship, believing it could damage the brand worldwide. But marketing agency Interregional Sports Group (ISG) have reached an agreement with Liberty and it is understood that they will pay the full $100m amount up front, with ISG then tasked with securing deals with betting companies on a...
Full Story »
Full Story »
6y ago from GPFans.com
0
You May Also Be Interested In...
F1 betting: Liberty Media strike huge deal to sell...
Liberty Media have bucked with tradition and secured a long-term deal to...
6y ago from GPFans.com
VIDEO: Ocon eats the wall at Singapore start
The Singapore Grand Prix might be Esteban Ocon's final race for Force...
6y ago from GPFans.com
VIDEO: Vettel hits the wall in Singapore practice!
It was future Ferrari driver Charles Leclerc in the all during FP1 in...
6y ago from GPFans.com
Raikkonen's Sauber talks only began at Monza
Kimi Raikkonen faced the media in Singapore and didn't seem too keen to...
6y ago from PlanetF1.com
Elsewhere On The Network
Popular On MGPToday.com
MotoGP’s 2026 pre-season schedule is still up in the...
No description available...
3h ago from Motorsport.com
Pedro Acosta reveals how ‘disaster’ Saturday...
Pedro Acosta revealed “KTM is improving in every race” after taking...
5h ago from MotorsportWeek.c...
Yamaha confirms its V4 will race at MotoGP San Marino...
No description available...
1d ago from Motorsport.com
Marc Marquez: ‘Not normal to win every weekend’...
Marc Marquez admits “it’s not normal to win every weekend” despite...
1d ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Mother Nature helped, but Christian Rasmussen was the...
No description available...
1d ago from Motorsport.com
Winners and losers of IndyCar Snap-On Milwaukee Mile...
No description available...
1d ago from Motorsport.com
Red Bull eyeing F1 drive for IndyCar champion Alex...
Red Bull is eyeing a move for IndyCar champion Alex Palou to join Max...
1d ago from MotorsportWeek.c...
IndyCar Milwaukee – Race Results
The NTT IndyCar Series tackled the historic Milwaukee Mile on Sunday,...
1d ago from MotorsportWeek.c...
Popular On TotalWRC.com
FIA launches tender process for new WRC promoter
No description available...
5d ago from Motorsport.com
Esteban Ocon's wild childhood dream: 'I wanted to buy...
No description available...
1w ago from Motorsport.com
How drones will change the way you watch motorsport
No description available...
1w ago from Motorsport.com
How WRC's crucial 2027 rules are falling into place
No description available...
2w ago from Motorsport.com
Popular On GunnersToday.com
'He's got ability where you just can't teach it' -...
Arsenal hero Theo Walcott has compared teenager Max Dowman to Barcelona...
5h ago from SportsKeeda.com
“I’m not convinced anyway” - Emmanuel Petit...
Arsenal legend Emmanuel Petit believes that it will be tough for Mikel...
8h ago from SportsKeeda.com
Report: Arsenal in pole position to sign rival target...
Arsenal are hoping to improve their defensive unit with the signing of...
4h ago from CaughtOffside.com
Kai Havertz ruled out of Arsenal and Germany games and...
t;li>Forward sustained knee injury at Manchester UnitedArsenal must...
9h ago from TheGuardian.com
Comments
Hottest News
Champion tipped for SHOCK Red Bull move
Red Bull are keen on signing a world champion... Read More »
2h ago from GPFans.com
Breaking: Cadillac confirm 2026 F1 driver line-up
Cadillac has formally announced which two drivers... Read More »
7h ago from RacingNews365.com
How Red Bull helped Sergio Perez to land Cadillac F1 seat
Cadillac has divulged that it held talks with... Read More »
4h ago from MotorsportWeek.com
