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Formula 1 enters the betting market
Formula 1's owners Liberty Media have announced a sponsorship and data rights deal with Interregional Sports Group believed to be worth $100m over five years. While previous supremo Bernie Ecclestone was against betting sponsorship, Formula 1's new owners have embraced it as they look to develop new revenue streams. The new deal with Interregional Sports Group (ISG) will see the marketing company, with the help of Sportradar, develop live in-race betting through a series of sub-license partnerships. 'F1 is delighted to partner with ISG, which has demonstrated its impressive global capabilities through working with the likes of Serie A and La Liga,' said F1's commercial director Sean...
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7y ago from PlanetF1.com
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