News Details
Formula 1 steps into fantasy world with equity stake
Formula 1 is targeting the lucrative United States fantasy sports market with the launch on Thursday of daily pay-to-play and traditional free F1 games in partnership with Dublin-based PlayOn. The sport, now owned by Liberty Media, said in a statement it had also acquired an equity stake in PlayOn at a company valuation of 30 million pounds. It is the first time Formula One, whose digital strategy includes a new F1 TV streaming offering due to go live next month, has bought into an external company. F1’s director of digital and new business Frank Arthofer told Reuters the partnership would help attract a new and younger audience, particularly in key strategic markets, like the United...
Full Story »
Full Story »
7y ago from GrandPrix247.com
0
You May Also Be Interested In...
Liberty Media planning new regional Formula 1 HQ in...
After rumours started circulating that Formula 1’s owners Liberty...
7y ago from MotorsportWeek.com
Liberty Media Plans New Regional Formula 1 HQ in China!
After rumours started circulating that Formula 1’s owners Liberty...
7y ago from MotorsportWeek.com
Formula 1 must be a sport, not a spectacle warns...
Ferrari chairman Sergio Marchionne has reiterated his threat to pull the...
7y ago from MotorsportWeek.com
Liberty seeks partners to promote Formula 1 in China
Formula 1 is in talks with potential Chinese partners to set up a new...
7y ago from GrandPrix247.com
Elsewhere On The Network
Popular On MGPToday.com
MotoGP Sepang test: Schedule, entry list and how to...
No description available...
5h ago from Motorsport.com
Fabio Quartararo responds to speculation about Honda...
No description available...
9h ago from Motorsport.com
Alex Marquez: "Gresini is the most solid option,...
No description available...
11h ago from Motorsport.com
This is how every bike on the 2026 MotoGP grid looks
No description available...
13h ago from Motorsport.com
Popular On IndyCarToday.com
Nolan Siegel says pressure of contract year...
No description available...
6h ago from Motorsport.com
IndyCar announces Donald Trump-backed race on National...
IndyCar has announced an inaugural race on America's National Mall,...
1d ago from MotorsportWeek.c...
Will Power: Andretti “will be the best team in the...
No description available...
2d ago from Motorsport.com
Popular On TotalWRC.com
WRC Monte Carlo: Oliver Solberg continues domination...
No description available...
1w ago from Motorsport.com
More than 10 tuners interested in joining WRC under...
No description available...
1w ago from Motorsport.com
New WRC winter tyre expected in 2027 after Monte Carlo...
No description available...
4d ago from Motorsport.com
Why Thierry Neuville struggled in “most difficult”...
No description available...
5d ago from Motorsport.com
Popular On GunnersToday.com
'Okay…' – Mikel Arteta gives perfect...
Arsenal manager Mikel Arteta gave the perfect response when asked about...
1h ago from CaughtOffside.com
Arteta calls Arsenal ‘most exciting team in...
t;li>‘We have the most goals, the most clean sheets’Liam Rosenior...
1h ago from TheGuardian.com
Arsenal vs Chelsea Prediction and Betting Tips | 3rd...
The EFL Cup features another round of semifinals this week as Chelsea lock...
3h ago from SportsKeeda.com
Transfer window 2026: Every done deal, including Man...
The transfer window is now closed, so we've rounded up every single done...
3h ago from CaughtOffside.com
Comments
Hottest News
Christian Horner admits he came 'so close' to buying F1 team
Former Red Bull boss Christian Horner has... Read More »
5h ago from GPFans.com
The evolution of Haas’ Formula One liveries from 2016 to...
Over its first decade in Formula One, Haas has... Read More »
2h ago from F1Technical.net
Oscar Piastri hints McLaren trouble with Mercedes power unit
F1 star Oscar Piastri has hinted that McLaren... Read More »
3h ago from GPFans.com
