News Details
Formula 1 steps into fantasy world with equity stake
Formula 1 is targeting the lucrative United States fantasy sports market with the launch on Thursday of daily pay-to-play and traditional free F1 games in partnership with Dublin-based PlayOn. The sport, now owned by Liberty Media, said in a statement it had also acquired an equity stake in PlayOn at a company valuation of 30 million pounds. It is the first time Formula One, whose digital strategy includes a new F1 TV streaming offering due to go live next month, has bought into an external company. F1’s director of digital and new business Frank Arthofer told Reuters the partnership would help attract a new and younger audience, particularly in key strategic markets, like the United...
Full Story »
Full Story »
7y ago from GrandPrix247.com
0
You May Also Be Interested In...
Liberty Media planning new regional Formula 1 HQ in...
After rumours started circulating that Formula 1’s owners Liberty...
7y ago from MotorsportWeek.com
Liberty Media Plans New Regional Formula 1 HQ in China!
After rumours started circulating that Formula 1’s owners Liberty...
7y ago from MotorsportWeek.com
Formula 1 must be a sport, not a spectacle warns...
Ferrari chairman Sergio Marchionne has reiterated his threat to pull the...
7y ago from MotorsportWeek.com
Liberty seeks partners to promote Formula 1 in China
Formula 1 is in talks with potential Chinese partners to set up a new...
7y ago from GrandPrix247.com
Elsewhere On The Network
Popular On MGPToday.com
MotoGP Sepang test: Marc Marquez tops Day 1 as Fabio...
No description available...
47m ago from Motorsport.com
Toprak Razgatlioglu explains his adaptation to MotoGP...
Toprak Razgatlioglu reveals his initial thoughts on adapting to Michelin...
37m ago from MotorsportWeek.c...
MotoGP Sepang test: Schedule, entry list and how to...
No description available...
16h ago from Motorsport.com
Fabio Quartararo responds to speculation about Honda...
No description available...
20h ago from Motorsport.com
Popular On IndyCarToday.com
Nolan Siegel says pressure of contract year...
No description available...
17h ago from Motorsport.com
IndyCar announces Donald Trump-backed race on National...
IndyCar has announced an inaugural race on America's National Mall,...
1d ago from MotorsportWeek.c...
Will Power: Andretti “will be the best team in the...
No description available...
2d ago from Motorsport.com
Popular On TotalWRC.com
WRC Monte Carlo: Oliver Solberg continues domination...
No description available...
1w ago from Motorsport.com
More than 10 tuners interested in joining WRC under...
No description available...
1w ago from Motorsport.com
Why Thierry Neuville struggled in “most difficult”...
No description available...
5d ago from Motorsport.com
New WRC winter tyre expected in 2027 after Monte Carlo...
No description available...
4d ago from Motorsport.com
Popular On GunnersToday.com
Madueke to haunt Chelsea after getting off mark at...
Noni Madueke made use of the time wisely. With around 20 minutes until...
3h ago from SkySports.com
Arsenal vs Chelsea live on Sky: Gunners waiting on...
No description available...
2h ago from SkySports.com
‘One to watch' – Arsenal given hope of...
Arsenal’s transfer strategy has been forced into an unexpected turn...
3h ago from CaughtOffside.com
Advantage Arsenal, but still work to do to reach...
Morning all. It's a big one this evening as we take on Chelsea in the...
3h ago from Arseblog.com
Comments
Hottest News
Audi fires shot at F1 titans — but braces for engine...
Audi’s Formula 1 revolution is roaring into... Read More »
47m ago from F1i.com
F1: Haas signs Doohan to reserve role
Jack Doohan is to join Ryo Hirakawa as an... Read More »
57m ago from Pitpass.com
Doohan joins Haas as reserve driver
Haas have signed Jack Doohan as a reserve driver... Read More »
57m ago from SkySports.com
