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How F1 aims to improve the fan experience
Formula 1 has revealed how it is planning to improve fan experience at Grand Prix events in future, having carried out significant research over the past year. New F1 owners Liberty Media’s plans to improve the on-track show have been well-documented, but over the past 12 months, F1 has also made strides behind the scenes to place emphasis on fan experience as it bids to increase enjoyment and satisfaction from its loyal, paying customers. Within months of taking over control of the sport, Liberty had already relaxed F1's previously strict social media policy, allowing the potential for teams and drivers to promote greater fan engagement and insight, while it has already promised to...
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