News Details
Formula 1 changing how people perceive the sport
Formula 1 is distancing itself further from the Bernie Ecclestone era by launching a paid-for global marketing campaign for the first time, in stark contrast to the former supremo who put the onus on race promoters, teams, sponsors and media to publicise the sport rather than the rights holders themselves investing money in marketing. A minute-long film ‘Engineered Insanity’, initially rolled out over social media channels from Friday, focuses on the visceral appeal of the sport as experienced by ‘superfans’ inside a wind tunnel. Ellie Norman, Formula One’s recently appointed director of marketing, told Reuters at Formula One’s gleaming new central London headquarters that...
Full Story »
Full Story »
7y ago from GrandPrix247.com
0
You May Also Be Interested In...
Formula 1 Engineer Insanity with global marketing...
Formula 1 is distancing itself further from the Bernie Ecclestone era by...
7y ago from GrandPrix247.com
F1's first-ever global marketing campaign
One of the things I always found interesting from a marketing perspective...
7y ago from TheParcFerme.com
Formula 1 Teams See Costs Increase Under Liberty Media...
The first year of Liberty Media ownership left Formula 1 teams more out...
7y ago from TheCheckeredFlag....
F1 debuts global marketing campaign ahead of first race
Formula 1 has launched its first global marketing campaign ahead of the...
7y ago from MotorsportWeek.com
Elsewhere On The Network
Popular On MGPToday.com
Honda tops MotoGP’s Sepang Shakedown as Aleix...
No description available...
20h ago from Motorsport.com
Gresini Ducati launches 2026 MotoGP livery
Gresini Ducati has unveiled its 2026 MotoGP livery at its official team...
19h ago from MotorsportWeek.c...
How Alex Marquez overcame MotoGP doubts to finish...
Alex Marquez has revealed he previously questioned his ability to compete...
17h ago from MotorsportWeek.c...
Gresini unveils 2026 livery as Alex Marquez secures...
No description available...
19h ago from Motorsport.com
Popular On IndyCarToday.com
Will Power: Andretti “will be the best team in the...
No description available...
17h ago from Motorsport.com
Donald Trump signs executive order confirming IndyCar...
No description available...
1d ago from Motorsport.com
Cindric returns to Team Penske for 2026 as...
No description available...
2d ago from Motorsport.com
Popular On TotalWRC.com
New WRC winter tyre expected in 2027 after Monte Carlo...
No description available...
2d ago from Motorsport.com
Why Thierry Neuville struggled in “most difficult”...
No description available...
3d ago from Motorsport.com
More than 10 tuners interested in joining WRC under...
No description available...
5d ago from Motorsport.com
Rally USA return edges closer for 2027 as WRC plans...
No description available...
4d ago from Motorsport.com
Popular On GunnersToday.com
Report: Arsenal explore swap deal opportunity in...
Arsenal’s long-term attacking plans may be heading towards a crucial...
1h ago from CaughtOffside.com
'Every game is a Cup final'- Declan Rice sends title...
Arsenal midfielder Declan Rice has issued a rallying cry to his teammates...
17m ago from SportsKeeda.com
Mikel Arteta provides Bukayo Saka injury update after...
Arsenal manager Mikel Arteta has spoken about the injury to Bukayo Saka...
1h ago from SportsKeeda.com
Leeds boss makes 'best in Europe' claim about Arsenal...
Leeds United boss Daniel Farke lauded Arsenal's performance against his...
17m ago from SportsKeeda.com
Comments
Hottest News
Lewis Hamilton issues Ferrari firm instruction after 'no...
Lewis Hamilton set the fastest time in the... Read More »
1h ago from RacingNews365.com
Lewis Hamilton admits life at Ferrari got off to a 'very...
Seven-time F1 champion Lewis Hamilton has spoken... Read More »
57m ago from GPFans.com
Oscar Piastri highlights 'different priorities' as McLaren...
Among the teams expecting to be in title... Read More »
2h ago from RacingNews365.com
