News Details
F1's first-ever global marketing campaign
One of the things I always found interesting from a marketing perspective with regards to Formula 1, is that the former owners relied on race promoters, teams and their sponsors to do much of the heavy lifting when it came to marketing of the sport. To its credit, it didn’t need to do much more to garner 500 million viewers per year but I still found that interesting when viewership began to wane. I always thought F1 could use some marketing of its own and now that seems to be the case for the new owners, Liberty Media. In its first-ever global marketing campaign, F1 has release a 1-minute video promoting the upcoming season starting in Melbourne Australia. Here is the press release:...
Full Story »
Full Story »
7y ago from TheParcFerme.com
0
You May Also Be Interested In...
F1 launches 'Engineered Insanity' global marketing...
It's taken almost seven decades but Formula One has finally launched its...
7y ago from F1i.com
F1 launches global marketing campaign
For the first time in its 69 year history, Formula One is to be...
7y ago from Pitpass.com
F1 debuts global marketing campaign ahead of first race
Formula 1 has launched its first global marketing campaign ahead of the...
7y ago from MotorsportWeek.com
TPF Indi Episode 46 — It Came In Like A Wrecking...
Wow! St. Pete is behind us and we’re still going on about who hit who....
7y ago from TheParcFerme.com
Elsewhere On The Network
Popular On MGPToday.com
Alex Marquez targeting factory MotoGP seat at Yamaha...
No description available...
27m ago from Motorsport.com
Pedro Acosta to race for Ducati in 2027 alongside Marc...
No description available...
22h ago from Motorsport.com
Toprak Razgatlioglu: MotoGP's newest superstar
On one fateful day, June 10, 2025, news finally broke that would mark one...
23h ago from MotorsportWeek.c...
Pierre Gasly buys shares in the Tech3 MotoGP team
No description available...
18h ago from Motorsport.com
Popular On IndyCarToday.com
Freedom 250 will be "economic benefit” to...
No description available...
14h ago from Motorsport.com
Donald Trump signs executive order confirming IndyCar...
No description available...
16h ago from Motorsport.com
Cindric returns to Team Penske for 2026 as...
No description available...
1d ago from Motorsport.com
Tim Cindric returns to Penske in race strategist role
Team Penske has announced the strategist line-up for its 2026 IndyCar...
1d ago from MotorsportWeek.c...
Popular On TotalWRC.com
New WRC winter tyre expected in 2027 after Monte Carlo...
No description available...
1d ago from Motorsport.com
Why Thierry Neuville struggled in “most difficult”...
No description available...
2d ago from Motorsport.com
More than 10 tuners interested in joining WRC under...
No description available...
4d ago from Motorsport.com
Rally USA return edges closer for 2027 as WRC plans...
No description available...
3d ago from Motorsport.com
Popular On GunnersToday.com
Arsenal board issue brutal ultimatum to Arteta after...
Arsenal manager Mikel Arteta is reportedly under pressure from the club...
47m ago from CaughtOffside.com
Report: Arsenal eye versatile Real Madrid gem as their...
Arsenal are looking to improve the team with the signing of Real Madrid...
17m ago from CaughtOffside.com
Arsenal very serious about signing midfield gem as Man...
Lille midfielder Ayyoub Bouaddi has been linked with a move away from the...
2h ago from CaughtOffside.com
YouTuber and Arsenal fan KSI names manager Gunners...
Popular YouTuber and Arsenal fan KSI has named Cesc Fabregas as an...
3h ago from SportsKeeda.com
Comments
Hottest News
Verstappen: Red Bull engine ‘still a work in progress’
Max Verstappen concluded his final day of running... Read More »
1h ago from F1i.com
Racing Bulls tech chief claims Red Bull Formula 1 power...
Visa Cash App Racing Bulls Formula 1 team has... Read More »
2h ago from GrandPrix247.com
TECH: Why the design of the SF-26 signals a continuation in...
Under pressure to deliver in F1 in 2026, the... Read More »
2h ago from MotorsportWeek.com
