News Details
F1's first-ever global marketing campaign
One of the things I always found interesting from a marketing perspective with regards to Formula 1, is that the former owners relied on race promoters, teams and their sponsors to do much of the heavy lifting when it came to marketing of the sport. To its credit, it didn’t need to do much more to garner 500 million viewers per year but I still found that interesting when viewership began to wane. I always thought F1 could use some marketing of its own and now that seems to be the case for the new owners, Liberty Media. In its first-ever global marketing campaign, F1 has release a 1-minute video promoting the upcoming season starting in Melbourne Australia. Here is the press release:...
Full Story »
Full Story »
7y ago from TheParcFerme.com
0
You May Also Be Interested In...
F1 launches 'Engineered Insanity' global marketing...
It's taken almost seven decades but Formula One has finally launched its...
7y ago from F1i.com
F1 launches global marketing campaign
For the first time in its 69 year history, Formula One is to be...
7y ago from Pitpass.com
F1 debuts global marketing campaign ahead of first race
Formula 1 has launched its first global marketing campaign ahead of the...
7y ago from MotorsportWeek.com
TPF Indi Episode 46 — It Came In Like A Wrecking...
Wow! St. Pete is behind us and we’re still going on about who hit who....
7y ago from TheParcFerme.com
Elsewhere On The Network
Popular On MGPToday.com
Marc Marquez: Accepting I might not win at Barcelona...
No description available...
12h ago from Motorsport.com
Brad Binder leads KTM 1-2 in second Barcelona MotoGP...
Brad Binder set a new all-time lap record around the Barcelona circuit to...
16h ago from MotorsportWeek.c...
Brad Binder explains KTM’s rapid pace in Catalan GP...
No description available...
13h ago from Motorsport.com
Francesco Bagnaia baffled by nightmare Catalan GP...
No description available...
14h ago from Motorsport.com
Popular On IndyCarToday.com
Rinus VeeKay separates from Dale Coyne Racing
Rinus VeeKay will not race with Dale Coyne Racing next season after...
3d ago from MotorsportWeek.c...
Colton Herta leaves IndyCar to pursue F1 with Cadillac...
The Cadillac F1 Team has announced that it has hired IndyCar star Colton...
2d ago from MotorsportWeek.c...
Will Power to replace Colton Herta at Andretti in 2026
No description available...
2d ago from Motorsport.com
IndyCar moves street race from Toronto to Markham for...
No description available...
2d ago from Motorsport.com
Popular On TotalWRC.com
Toyota’s Sebastien Ogier races to thrilling comeback...
No description available...
5d ago from Motorsport.com
Sebastian Ogier wants WRC title by “winning...
No description available...
4d ago from Motorsport.com
WRC championship twist as Hyundai retires Adrien...
No description available...
5d ago from Motorsport.com
Popular On GunnersToday.com
Arsenal plot surprise decision after ‘smart...
Arsenal handed a new contract to Belgian attacker Leandro Trossard last...
17h ago from CaughtOffside.com
'Clause only for Liverpool' revealed as Reds have edge...
Liverpool have the edge over Premier League rivals such as Chelsea and...
23h ago from CaughtOffside.com
Sources: Tottenham to try again for 50m Arsenal target...
Tottenham are continuing to show a strong interest in a potential transfer...
20h ago from CaughtOffside.com
Club accelerating efforts to sign Arsenal star while...
Arsenal are reportedly still facing interest in versatile Belgian attacker...
21h ago from CaughtOffside.com
Comments
Hottest News
Horner ‘sexting' scandal woman resurfaces at Monza
Sep.6 Fiona Hewitson – once the executive... Read More »
2h ago from OneStopStrategy.com
Mercedes star forced into shock retirement at Italian GP
Mercedes F1 star George Russell was forced into... Read More »
37m ago from GPFans.com
Helmut Marko makes ‘different atmosphere' dig at...
Red Bull advisor Helmut Marko has revealed that... Read More »
37m ago from MotorsportWeek.com
