News Details

F1 debuts global marketing campaign ahead of first race

Formula 1 has launched its first global marketing campaign ahead of the opening race of the 2018 season next weekend. Previously, under former owners CVC Capital and Bernie Ecclestone, F1 relied on the teams, circuits and broadcasters to promote the sport through various channels, such as show runs, social media and local television. However Liberty Media, which took control of F1 in late-2016, launched a new global marketing campaign on Friday just a week before the season-opening Australian Grand Prix. The campaign includes a one-minute film titled 'Engineered Insanity', where real fans are placed inside a wind tunnel and are shown being 'blown away' by the action on...
Full Story »
Share

You May Also Be Interested In...

DHL becomes Formula 1's first official eSports partner

Despite new owners Liberty keen to bring in new partners and suppliers to...
8y ago from MotorsportWeek.com

Formula 1 Teams See Costs Increase Under Liberty Media...

The first year of Liberty Media ownership left Formula 1 teams more out...

Formula 1 expands Snapchat arrangement with multi-year...

Formula 1 has agreed a multi-year extension to its deal with Snap Inc,...
8y ago from MotorsportWeek.com

Todt: Not acceptable that six or seven F1 teams...

FIA President Jean Todt has blasted the current financial climate in...
8y ago from Crash.net

Elsewhere On The Network

Popular On MGPToday.com

Popular On IndyCarToday.com

Popular On TotalWRC.com

Kalle Rovanpera returns to WRC with Subaru

Double WRC Champion Kalle Rovanpera is set to return to the WRC next year...
18h ago from MotorsportWeek.c...

Popular On GunnersToday.com

Bids made: Arsenal & Liverpool trying to sign...

Palmeiras have reportedly rejected bids for exciting wonderkid Eduardo...
16m ago from CaughtOffside.com

Arsenal Women through to CL semis

Morning all. Let's start this morning with Arsenal Women who are through...
16m ago from Arseblog.com

Talks held: Real Madrid contacted over transfer that...

The Sandro Tonali transfer speculation continues as latest reports state...
2h ago from CaughtOffside.com

50 million move for Brazilian on the cards as Arsenal...

Atalanta midfielder Ederson Dos Santos has been linked with a move to the...
10h ago from CaughtOffside.com

Comments

Hottest News

Recent News


2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.