News Details
F1 debuts global marketing campaign ahead of first race
Formula 1 has launched its first global marketing campaign ahead of the opening race of the 2018 season next weekend. Previously, under former owners CVC Capital and Bernie Ecclestone, F1 relied on the teams, circuits and broadcasters to promote the sport through various channels, such as show runs, social media and local television. However Liberty Media, which took control of F1 in late-2016, launched a new global marketing campaign on Friday just a week before the season-opening Australian Grand Prix. The campaign includes a one-minute film titled 'Engineered Insanity', where real fans are placed inside a wind tunnel and are shown being 'blown away' by the action on...
Full Story »
Full Story »
7y ago from MotorsportWeek.com
0
You May Also Be Interested In...
DHL becomes Formula 1's first official eSports partner
Despite new owners Liberty keen to bring in new partners and suppliers to...
7y ago from MotorsportWeek.com
Formula 1 Teams See Costs Increase Under Liberty Media...
The first year of Liberty Media ownership left Formula 1 teams more out...
7y ago from TheCheckeredFlag....
Formula 1 expands Snapchat arrangement with multi-year...
Formula 1 has agreed a multi-year extension to its deal with Snap Inc,...
7y ago from MotorsportWeek.com
Todt: Not acceptable that six or seven F1 teams...
FIA President Jean Todt has blasted the current financial climate in...
7y ago from Crash.net
Elsewhere On The Network
Popular On MGPToday.com
Maverick Vinales “mentally stronger” than ever...
No description available...
13h ago from Motorsport.com
Toprak Razgatlioglu reveals ‘biggest difference’...
Toprak Razgatlioglu has revealed how “different” MotoGP is to...
1d ago from MotorsportWeek.c...
Francesco Bagnaia’s slump “all in his head” amid...
No description available...
1d ago from Motorsport.com
Supersub Pol Espargaro deserves to be full-time MotoGP...
No description available...
2d ago from Motorsport.com
Popular On IndyCarToday.com
IndyCar announces independent officiating system
The NTT IndyCar Series announced on Thursday that it will implement a new...
11h ago from MotorsportWeek.c...
IndyCar to introduce independent officiating system
No description available...
12h ago from Motorsport.com
Tony Kanaan praises FIA for revising IndyCar...
No description available...
1d ago from Motorsport.com
Popular On TotalWRC.com
FIA reveals final details of WRC 2027 regulations
No description available...
1d ago from Motorsport.com
What Adrien Fourmaux and Oliver Solberg learned from...
No description available...
1d ago from Motorsport.com
Hayden Paddon, Esapekka Lappi and Dani Sordo join...
No description available...
6d ago from Motorsport.com
Oliver Solberg steps up WRC 2026 preparations with...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
'I had an offer from Arsenal': Premier League winner...
Former Swiss International midfielder Gokhan Inler has now revealed that...
7h ago from CaughtOffside.com
Report: Arsenal keeping close tabs on 24-year-old...
Arsenal are keeping tabs on the Borussia Dortmund goalkeeper Diant Ramaj....
6h ago from CaughtOffside.com
Report: Liverpool ready to pay big-money to sign...
Liverpool continue to push for Yan Diomande, and they are now accelerating...
8h ago from CaughtOffside.com
Comments
Hottest News
Mercedes puts F1 customer teams on notice with bombshell...
Mercedes boss Toto Wolff has put its three... Read More »
18h ago from MotorsportWeek.com
Adam Norris throws shade at absent parents in F1 title...
Lando Norris' father, Adam Norris, has seemingly... Read More »
6h ago from GPFans.com
Max Verstappen signs major new deal as Toto Wolff names key...
Check out the biggest stories from Thursday, 11th... Read More »
6h ago from RacingNews365.com
