News Details
McLaren's Brown still pursuing 'big brands and big branding'
While Zak Brown is no longer seeking a title sponsor for McLaren, the American executive says the team is still pursuing commercial partnerships with big brands. McLaren's depressed on-track performance in the last three years has taken its toll on the Woking-based outfit's ability to secure major sponsorship deals, with the team recording a net loss in fiscal year 2016. McLaren's new partnership with Renault has rekindled its spirit however, and with it its hopes of seeing its performance return to the level its rich heritage deserves. A rejuvenated McLaren would also likely boost its sponsorship prospects although Brown insists he is no longer seeking to add a big name alongside the...
Full Story »
Full Story »
You May Also Be Interested In...
Brown defends title sponsor stance
As McLaren hires advisory group of business big-hitters, Zak Brown defends...
7y ago from Pitpass.com
Brown: FIA and Liberty 'must act to control F1 costs'
McLaren executive director Zak Brown has urged the FIA and Liberty Media...
7y ago from F1i.com
Zak Brown believes Fernando Alonso will remain 'fresh...
McLaren executive director Zak Brown believes Fernando Alonso will...
7y ago from MotorsportWeek.com
McLaren would welcome Lewis Hamilton back – Zak Brown
Zak Brown says McLaren would welcome Lewis Hamilton back to the British...
7y ago from ThisIsF1.com
Elsewhere On The Network
Popular On MGPToday.com
MotoGP Sepang test: Marc Marquez tops Day 1 as Fabio...
No description available...
19m ago from Motorsport.com
MotoGP Sepang test: Schedule, entry list and how to...
No description available...
15h ago from Motorsport.com
Toprak Razgatlioglu explains his adaptation to MotoGP...
Toprak Razgatlioglu reveals his initial thoughts on adapting to Michelin...
9m ago from MotorsportWeek.c...
Fabio Quartararo responds to speculation about Honda...
No description available...
19h ago from Motorsport.com
Popular On IndyCarToday.com
Nolan Siegel says pressure of contract year...
No description available...
16h ago from Motorsport.com
IndyCar announces Donald Trump-backed race on National...
IndyCar has announced an inaugural race on America's National Mall,...
1d ago from MotorsportWeek.c...
Will Power: Andretti “will be the best team in the...
No description available...
2d ago from Motorsport.com
Popular On TotalWRC.com
WRC Monte Carlo: Oliver Solberg continues domination...
No description available...
1w ago from Motorsport.com
More than 10 tuners interested in joining WRC under...
No description available...
1w ago from Motorsport.com
Why Thierry Neuville struggled in “most difficult”...
No description available...
5d ago from Motorsport.com
New WRC winter tyre expected in 2027 after Monte Carlo...
No description available...
4d ago from Motorsport.com
Popular On GunnersToday.com
‘One to watch' – Arsenal given hope of...
Arsenal’s transfer strategy has been forced into an unexpected turn...
2h ago from CaughtOffside.com
Madueke to haunt Chelsea after getting off mark at...
Noni Madueke made use of the time wisely. With around 20 minutes until...
2h ago from SkySports.com
Arsenal vs Chelsea live on Sky: Gunners waiting on...
No description available...
2h ago from SkySports.com
Advantage Arsenal, but still work to do to reach...
Morning all. It's a big one this evening as we take on Chelsea in the...
3h ago from Arseblog.com
Comments
Hottest News
Williams bank new partner to unite 'two British icons'
Williams has announced the signing of a new... Read More »
1h ago from RacingNews365.com
Red Bull hire is not sure he's ready for 2026 season
Red Bull's latest F1 recruit has revealed that... Read More »
49m ago from GPFans.com
Mercedes are the F1 team to beat in 2026, but why are they...
Mercedes are going to be in a battle for both F1... Read More »
2h ago from GPFans.com
