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Top F1 teams at odds with Liberty over new merchandise scheme
Formula 1's top teams are at odds with Liberty Media over a new merchandise scheme planned at races this year. Grand Prix venues are traditionally populated with individual stalls selling team merchandise, but in its efforts to revamp the concept, Liberty is looking to adopt a one-stop 'superstore tent', a single points of sales of F1 merchandise for fans to enjoy. The approach was pioneered by NASCAR in 2015 but abandoned last year following disappointing sales and negative feedback from the fan community. Formula 1 has handed the management of its new plan to merchandise experts Fanatics who worked with NASCAR. More live demo events to be expected from F1 - Bratches "We have engaged...
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