News Details

Brown: The change has been a very big motivational boost

McLaren say their decision to ditch Honda and switch to Renault engines is paying dividends already as the former champions prepare for a new Formula 1 season after a three-year nightmare. Executive director Zak Brown told Reuters that morale had soared and sponsors were once again showing an interest. “The change has been a very big motivational boost to staff, drivers, existing partners, future partners,” he said at the Autosport International show. ”We’ve signed a few (sponsors) that we’re going to start announcing in January. Last year was unsellable, so it’s made a significant difference already. Now we need to deliver.” McLaren are the second most successful team in the...
Full Story »
8y ago from GrandPrix247.com 0
Share

You May Also Be Interested In...

McLaren to undergo "biggest change" in 2018...

Zak Brown says McLaren's look will undergo the "biggest change"...
8y ago from Motorsport.com

A big change of look is in store at McLaren - Brown

Zak Brown says the McLaren brand and its visibility are undergoing big...
8y ago from F1i.com

F1 fans promised all-new television experience in 2018

Formula 1 fans have been told to expect an all-new experience in the way...
8y ago from Motorsport.com

Brown expects ‘fireworks' over new rules

McLaren executive director Zak Brown has declared the honeymoon period...
8y ago from PlanetF1.com

Elsewhere On The Network

Popular On MGPToday.com

Massimo Rivola: Aprilia has become the ‘benchmark’...

Massimo Rivola has admitted that Aprilia has become the current reference...

Popular On IndyCarToday.com

Popular On TotalWRC.com

Kalle Rovanpera returns to WRC with Subaru

Double WRC Champion Kalle Rovanpera is set to return to the WRC next year...

Popular On GunnersToday.com

Director breaks silence on future of 'very important'...

AC Milan sporting director Igli Tare has spoken out on the future of star...
1h ago from CaughtOffside.com

“I couldn’t connect to the fans” - Willian opens...

Former Chelsea and Arsenal star Willian has revealed that he disregarded...
1h ago from SportsKeeda.com

Arteta looks for Arsenal identity ahead of Sporting...

Good morning from Lisbon. Arsenal and Mikel Arteta arrived yesterday...
47m ago from Arseblog.com

Viktor who? Sporting’s new Gyökeres has sights...

Sweden striker’s goals had inspired Sporting for two years but in...
1h ago from TheGuardian.com

Comments

Hottest News

Recent News


2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.