News Details
F1 sees TV and social media growth under Liberty Media
Under Liberty Media, Formula 1 was one of the fastest growing sports brands over the course of last year through social media growth and increased TV viewing figures. 2017 was Liberty Media's first year at the helm of F1 after taking over the commercial rights of the sport in late 2016 for the sum of US$4.4 billion, and the company has successfully attracted new audiences as it aimed to do following its takeover. By the end of 2017, Formula 1 experienced an increase in TV viewing figures by 6.2% while 11.9 million followers across Twitter, Facebook, Instagram and YouTube marked a growth of 54.9% when compared to 2016's following figures on social media. The biggest...
Full Story »
Full Story »
8y ago from MotorsportWeek.com
0
You May Also Be Interested In...
F1 hails growth in social media, TV audiences
Formula One was the fastest growing sports brand across social media in...
8y ago from SuperSport.com
F1 social media growth outpaces any other sport in...
Formula 1's social media outlets enjoyed a massive year of growth in 2017...
8y ago from F1i.com
F1 sees upturn in TV, social media figures in...
Formula 1 has seen a rise of 6.2% in total TV audience in 2017 compared...
8y ago from Crash.net
This is not a drill: Kimi is on social media
It turns out we had to wait an awful long time for the highlight of 2017,...
8y ago from PlanetF1.com
Elsewhere On The Network
Popular On MGPToday.com
Aprilia’s MotoGP advantage not due to special rear...
No description available...
10h ago from Motorsport.com
Why WorldSBK leader Nicolo Bulega could miss out on a...
Rumours surrounding Nicolo Bulega and a possible move to MotoGP in 2027...
13h ago from MotorsportWeek.c...
Renovations begin at Goiania after MotoGP's...
No description available...
14h ago from Motorsport.com
Why Alex Marquez has been struggling in MotoGP this...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
IndyCar: A closer look at Mick Schumacher's true pace
No description available...
2h ago from Motorsport.com
Will Power's father okay after wrestling with armed...
No description available...
7h ago from Motorsport.com
Mick Schumacher: “I thought I was ready — but I...
No description available...
1w ago from Motorsport.com
Winners and losers from IndyCar at Barber Motorsports...
No description available...
1w ago from Motorsport.com
Popular On TotalWRC.com
Hyundai continues to honour Craig Breen's memory
Hyundai Shell Mobis World Rally Team will run a special livery at this...
12h ago from MotorsportWeek.c...
Hyundai unveils Craig Breen tribute livery for WRC...
No description available...
14h ago from Motorsport.com
Storm damage forces changes to WRC Rally Islas...
No description available...
4d ago from Motorsport.com
Kalle Rovanpera returns to WRC with Subaru
Double WRC Champion Kalle Rovanpera is set to return to the WRC next year...
6d ago from MotorsportWeek.c...
Popular On GunnersToday.com
Arteta praises team ethics at Arsenal for super sub...
Mikel Arteta praises team ethics at Arsenal as Kai Havertz came of the...
54m ago from SkySports.com
Is 'underestimated' Raya the best goalkeeper in the...
Kai Havertz declared David Raya the best goalkeeper in the world after his...
24m ago from SkySports.com
BBC reporter reveals what Martin Odegaard was seen...
Arsenal captain Martin Odegaard was seen engaged in a lengthy and animated...
14m ago from CaughtOffside.com
Arsenal line up move for 60m La Liga star as shock...
Arsenal are interested in signing the Barcelona playmaker Dani Olmo at the...
1h ago from CaughtOffside.com
Comments
Hottest News
'Welcome to paradise': Inside F1 star's incredible new...
Ah, the life of a Formula 1 driver. Yes they have... Read More »
2h ago from GPFans.com
Why Horner and Newey split, why Red Bull are in crisis and...
It was one of F1's greatest ever partnerships as... Read More »
2h ago from GPFans.com
F1 champion 'did a Verstappen' and kicked top BBC insider...
A former F1 world champion has opened up on a... Read More »
4h ago from GPFans.com
