News Details
F1 sees TV and social media growth under Liberty Media
Under Liberty Media, Formula 1 was one of the fastest growing sports brands over the course of last year through social media growth and increased TV viewing figures. 2017 was Liberty Media's first year at the helm of F1 after taking over the commercial rights of the sport in late 2016 for the sum of US$4.4 billion, and the company has successfully attracted new audiences as it aimed to do following its takeover. By the end of 2017, Formula 1 experienced an increase in TV viewing figures by 6.2% while 11.9 million followers across Twitter, Facebook, Instagram and YouTube marked a growth of 54.9% when compared to 2016's following figures on social media. The biggest...
Full Story »
Full Story »
8y ago from MotorsportWeek.com
0
You May Also Be Interested In...
F1 hails growth in social media, TV audiences
Formula One was the fastest growing sports brand across social media in...
8y ago from SuperSport.com
F1 social media growth outpaces any other sport in...
Formula 1's social media outlets enjoyed a massive year of growth in 2017...
8y ago from F1i.com
F1 sees upturn in TV, social media figures in...
Formula 1 has seen a rise of 6.2% in total TV audience in 2017 compared...
8y ago from Crash.net
This is not a drill: Kimi is on social media
It turns out we had to wait an awful long time for the highlight of 2017,...
8y ago from PlanetF1.com
Elsewhere On The Network
Popular On MGPToday.com
Jorge Martin explains post-season surgeries: 'I...
No description available...
4h ago from Motorsport.com
Why KTM riders see encouraging signs after first day...
No description available...
7h ago from Motorsport.com
MotoGP Sepang test: Marc Marquez tops Day 1 as Fabio...
No description available...
11h ago from Motorsport.com
Fabio Quartararo to return home after breaking finger...
No description available...
10h ago from Motorsport.com
Popular On IndyCarToday.com
Mick Schumacher adjusting to life in IndyCar as maiden...
No description available...
2h ago from Motorsport.com
Reigning IndyCar champion Alex Palou gets new livery...
Chip Ganassi Racing has revealed a new livery for the #10 entry ahead of...
5h ago from MotorsportWeek.c...
IndyCar legend Dario Franchitti to race NASCAR Truck...
No description available...
6h ago from Motorsport.com
IndyCar, Monumental Sports & Entertainment partner for...
No description available...
6h ago from Motorsport.com
Popular On TotalWRC.com
Iconic Ouninpohja stage dropped from 2026 WRC Rally...
No description available...
9h ago from Motorsport.com
WRC Monte Carlo: Oliver Solberg continues domination...
No description available...
1w ago from Motorsport.com
More than 10 tuners interested in joining WRC under...
No description available...
1w ago from Motorsport.com
Why Thierry Neuville struggled in “most difficult”...
No description available...
6d ago from Motorsport.com
Popular On GunnersToday.com
Ref Watch: Fulham incidents, Solanke goal and Villa...
No description available...
51m ago from SkySports.com
Merse: Win over Leeds has won Arsenal the Premier...
Paul Merson believes Arsenal's 4-0 win over Leeds is the title-clinching...
51m ago from SkySports.com
PL Predictions: Spurs to hold Man City in Super Sunday...
Our football betting expert Jones Knows provides his insight across the...
51m ago from SkySports.com
Comments
Hottest News
Lando Norris beware! Oscar Piastri is out for F1 'revenge'
Reigning F1 champion Lando Norris will need to... Read More »
1h ago from GPFans.com
Adrian Newey makes ‘last minute' revelation about...
Adrian Newey has revealed that a number of... Read More »
4h ago from MotorsportWeek.com
Adrian Newey's Aston Martin may have copied one of his...
A first look at the 2026 Aston Martin car... Read More »
1h ago from GPFans.com
