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F1 reports TV audience and social media boost
Formula 1 bosses have reported an increase in its television and digital audience and significant social media growth during 2017 compared to the previous season. F1 said the cumulative audience, which is the aggregate of the average audience of all F1 programming in the top 20 markets, was 1.4bn - representing an increase of 6.2 percent on 2016. It added the top four markets were Germany, Brazil, Italy and the UK, with all registering positive growth. Italy had a 19.1 percent rise, followed by Brazil (+13.4%), UK (+3.9%) and Germany (+0.9%). Cumulative viewing of live and non-live races held steady at around 603m, with F1 reporting a one percent increase of live audience for practice...
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7y ago from Motorsport.com
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