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Pirelli goes pink for Austin

As the purple-banded ultrasoft prepares for its Circuit of the Americas debut, in a one-off move Pirelli has actually given its softest compound a pink band to support the Susan G. Komen foundation. 'We're once again taking a softer range of compounds that we have done for previous races,' said Mario Isola, 'with the ultrasoft available in Austin for the first time: but in pink as a one-off, to highlight the brilliant work of the Susan G. Komen foundation. Often referred to as simply Komen, the foundation is the largest and best-funded breast cancer organization in the United States.[3] Since its inception in 1982, Komen has spent (through 2010) nearly $1.5 billion for breast cancer...
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