News Details
Force India gets a shot of Johnnie Walker
XPB Images
Force India has signed a multi-year deal with Johnnie Walker and will feature the renowned Scotch whiskey's branding on its cars in 2017. Johnnie Walker, which is owned by Diageo, has enjoyed a prominent presence in Formula 1 since 2005 as a partner of McLaren. The company will continue its association with the Woking-based outfit for one final year. For Force India, the deal is viewed as more of a permutation of brands rather than the arrival of new sponsorship as Johnnie Walker will simply replace Smirnoff - also a Diageo company - on its cars. It's interesting to note that Vijay Mallya's former Indian alcoholic beverages company, United Spirits, is a subsidiary...
Full Story »
Full Story »
You May Also Be Interested In...
Johnnie Walker set for Force India deal
Force India will run Johnnie Walker branding in Formula 1 next season as...
9y ago from Motorsport.com
Massa signs Williams deal freeing Bottas for Mercedes
Felipe Massa's retirement from Formula 1 could go down as one of the...
9y ago from GrandPrix247.com
Force India's Future?
18 year old Jehan Daruvala might not be a house hold name just yet, but...
9y ago from JWGrandPrix.com
Force India angered by 'unfair' Strategy Group
XPB Images
Force India deputy team principal Bob Fernley says...
9y ago from F1i.com
Elsewhere On The Network
Popular On MGPToday.com
Fabio Quartararo reveals MotoGP moment that felt...
No description available...
23h ago from Motorsport.com
Fermin Aldeguer suffers fracture in MotoGP training...
No description available...
1d ago from Motorsport.com
Kevin Schwantz: “I see myself reflected in Marc...
No description available...
1d ago from Motorsport.com
Marc Marquez to make Ducati return in private Valencia...
No description available...
2d ago from Motorsport.com
Popular On IndyCarToday.com
Will Power turns first IndyCar laps with Andretti at...
IndyCar veteran Will Power completed his first test laps with his new...
1d ago from MotorsportWeek.c...
Alex Palou delivers takedown of McLaren F1 drivers...
IndyCar champion Alex Palou has delivered a takedown of both McLaren...
1d ago from MotorsportWeek.c...
Power completes “very good” first outing with...
No description available...
2d ago from Motorsport.com
McLaughlin set to have new spotter for 2026 IndyCar...
No description available...
2d ago from Motorsport.com
Popular On TotalWRC.com
Dakar 2026, Stage 6: Nasser Al-Attiyah regains overall...
No description available...
20h ago from Motorsport.com
Dakar 2026, Stage 5: Ford strikes back to win but...
No description available...
1d ago from Motorsport.com
Hyundai postpones Thierry Neuville's Monte Carlo test...
No description available...
1d ago from Motorsport.com
Why defending champion Yazeed Al-Rajhi retired from...
No description available...
2d ago from Motorsport.com
Popular On GunnersToday.com
Sources: Liverpool early favourites to sign 'superb'...
Liverpool are understood to be showing the strongest interest in a...
59m ago from CaughtOffside.com
Ornstein says Man Utd & Chelsea want £100m star...
David Ornstein has provided the latest transfer information on Nottingham...
1h ago from CaughtOffside.com
Contact made: Chelsea enquire about signing PL...
Chelsea are reportedly one of the clubs to have made an enquiry about...
2h ago from CaughtOffside.com
Arsenal and Man City set to battle each other for...
Arsenal and Manchester City are reportedly set to battle for Newcastle...
1h ago from SportsKeeda.com
Comments
Hottest News
Christian Horner could see F1 return blocked by Mercedes...
Former Red Bull F1 team principal Christian... Read More »
1h ago from GPFans.com
McLaren locks ‘Super Monday’ launch date for 2026...
McLaren have officially completed Formula 1’s... Read More »
1h ago from F1i.com
Mercedes pays tribute to motorsport legend Hans Herrmann
The flags at Mercedes-Benz have been lowered to... Read More »
1h ago from F1i.com
