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Analysis: Could Disney help shake up F1 on TV?
With viewing habits changing and online media on the rise, could Disney's bet on a new subscription model serve as precedent for Formula 1's future? The recent arrival of Heineken as a Formula 1 sponsor has seen change afoot in the paddock, and talk of an even greater push on social media to bring new fans to the sport. But for all the hopes of ever greater access and content for those who follow the sport online, the landscape surrounding how sport is broadcast is a rapidly changing one – and this could have an impact on F1. Walt Disney may be famed for their movies and theme parks, but the company is also a major player in cable/subscription broadcasting. Disney recently confirmed that...
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