News Details
Dennis talks sponsorship
As McLaren team up with Michael Kors, the team's newest sponsors, Ron Dennis says Formula One's title sponsor model no longer works given today's numbers. McLaren last had a title sponsor on their MP4 F1 cars in 2013 after which they parted ways with Vodaphone. Since then the Woking outfit has featured a number of big-names sponsors, but none as a traditional title sponsor. “The sponsorship model changes year on year and for many years it was about a predominant brand on a grand prix car,” McLaren CEO Dennis told F1 journalist James Allen. “The activation budget needs to match the investment and the numbers in Formula 1 have gone up and up and up. “[When] you then...
Full Story »
Full Story »
9y ago from PlanetF1.com
0
You May Also Be Interested In...
Sponsor in Profile – UBS
Swiss Bank UBS are a key partner within Formula One. Working directly...
9y ago from JWGrandPrix.com
Michael Kors joins Mclaren
McLaren-Honda have announced a new partnership with Michael Kors. The...
9y ago from JWGrandPrix.com
Arrivabene: Fine to win F1 title with one victory
Full credit must got to Ferrari team principal Maurizio Arrivabene for...
9y ago from GrandPrix247.com
Red Bull offering Buemi to 2017 Renault F1
Red Bull offering Buemi to 2017 Renault F1 Sebastien Buemi would make an...
9y ago from ThisIsF1.com
Elsewhere On The Network
Popular On MGPToday.com
MotoGP Brazilian GP: Marc Marquez scores comeback win...
No description available...
2h ago from Motorsport.com
Marc Marquez: Brazil GP sprint would have been...
No description available...
22m ago from Motorsport.com
Marc Marquez takes victory in first-ever Brazilian...
Marc Marquez claimed his first Sprint victory of the season in the...
2h ago from MotorsportWeek.c...
Huge hole on main straight poses new problem for...
No description available...
6h ago from Motorsport.com
Popular On IndyCarToday.com
Takuma Sato set for Indy 500 return with Rahal...
No description available...
4d ago from Motorsport.com
Takuma Sato makes Indy 500 return with RLL
Rahal Letterman Lanigan Racing has announced that Takuma Sato will drive...
4d ago from MotorsportWeek.c...
Helio Castroneves confirms return for 26th...
Helio Castroneves has confirmed that he will take part in the upcoming...
4d ago from MotorsportWeek.c...
Helio Castroneves to attempt 2026 Indianapolis 500...
No description available...
4d ago from Motorsport.com
Popular On TotalWRC.com
Kalle Rovanpera’s Super Formula programme suspended...
No description available...
13h ago from Motorsport.com
Kalle Rovanpera’s Super Formula programme paused...
No description available...
17h ago from Motorsport.com
WRC Safari Rally Kenya: Oliver Solberg wants more rain...
No description available...
17h ago from Motorsport.com
Takamoto Katsuta breaks down in tears after...
No description available...
17h ago from Motorsport.com
Popular On GunnersToday.com
Arsenal prepare 50m Bundesliga blitz for 15 G/A teen...
Arsenal remain interested in signing the Cameroon forward Christian Kofane...
3h ago from CaughtOffside.com
Arsenal and Man United want 55m 'chaos-maker' with a...
Arsenal and Manchester United are interested in signing the Hoffenheim...
4h ago from CaughtOffside.com
Merson: Cup final could give Arsenal quadruple belief...
Paul Merson has claimed the Carabao Cup final could give Arsenal the...
4h ago from SkySports.com
Pep Guardiola appears to confirm star man will not...
Manchester City boss Pep Guardiola has seemingly confirmed the...
10h ago from SportsKeeda.com
Comments
Hottest News
BREAKING: Max Verstappen stripped of Nordschleife victory...
Big news from the Nordschleife on Max... Read More »
2h ago from RacingNews365.com
John Elkann performs Lewis Hamilton U-turn in awkward...
Lewis Hamilton and John Elkann have made a public... Read More »
2h ago from GPFans.com
Max Verstappen disqualified from Nurburgring race hours...
Four-time F1 champion Max Verstappen has been... Read More »
2h ago from GPFans.com
