News Details
Analysis: How Heineken plans to shake up Formula 1
To steal its own catchphrase, Heineken's new sponsorship deal of Formula 1 could be about to refresh the parts of grand prix racing that other sponsors have been unable to reach. For while Ecclestone's paymasters will be mostly delighted about the extra $200-$250 million added to their coffers over the next few years, the scope of F1's latest deal – and the beer brand's ambitious plans – are poised to deliver something that lifts the sport in ways never dreamed of before. Heineken's vision is not of sitting back and being happy that its trackside logos are broadcast to millions of homes around the world, or that it can use pictures of F1 cars on special edition bottles (although both...
Full Story »
Full Story »
9y ago from Motorsport.com
0
You May Also Be Interested In...
Sorrell shares his vision for F1's future
Along with politicians, bankers and lawyers, it's fair to say that those...
9y ago from Pitpass.com
Massa eyeing Formula E or WEC if he can't secure...
Felipe Massa would wave goodbye to Formula 1 after 15 years competing in...
9y ago from GrandPrixTimes.com
No has Baku night grand prix plans yet
Formula 1's newest street venue has no immediate plans to step up to...
9y ago from GrandPrix247.com
Red Bull can be a 'big challenger' to Mercedes this...
Red Bull can challenge Mercedes for the championship this season,...
9y ago from GrandPrixTimes.com
Elsewhere On The Network
Popular On MGPToday.com
Jonathan Rea explains why ‘mental management’ will...
Jonathan Rea believes Toprak Razgatlioglu's chances of success in MotoGP...
20h ago from MotorsportWeek.c...
Joan Mir explains why he crashes so often in MotoGP
No description available...
21h ago from Motorsport.com
Andrea Dovizioso: “Marc Marquez’s situation is...
No description available...
2d ago from Motorsport.com
Popular On IndyCarToday.com
Fast-paced schedule proving beneficial for IndyCar’s...
The NTT IndyCar Series recently completed its fourth racing weekend in...
2d ago from MotorsportWeek.c...
Mick Schumacher: “I thought I was ready — but I...
No description available...
5d ago from Motorsport.com
Winners and losers from IndyCar at Barber Motorsports...
No description available...
3d ago from Motorsport.com
Pato O’Ward left searching for answers after...
No description available...
4d ago from Motorsport.com
Popular On TotalWRC.com
Storm damage forces changes to WRC Rally Islas...
No description available...
23h ago from Motorsport.com
Kalle Rovanpera returns to WRC with Subaru
Double WRC Champion Kalle Rovanpera is set to return to the WRC next year...
2d ago from MotorsportWeek.c...
Former FIA vice president and WRC boss Morrie Chandler...
No description available...
5d ago from Motorsport.com
Subaru teases new rally car for Japanese Championship
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Man United told they must 'overpay' after 'informal...
Myles Lewis-Skelly has been linked with a move away from Arsenal at the...
1h ago from CaughtOffside.com
Southampton away a chance to use the squad
Morning all. Well, here we go. The run-in begins with an FA Cup...
2h ago from Arseblog.com
Arsenal in the blood: how Max Dowman is related to...
istant relative found a family link to the football prodigy, as they are...
2h ago from TheGuardian.com
Southampton’s Daniel Peretz: ‘We have a lot of...
lkeeper on representing Israel and learning from Manuel Neuer at Bayern...
2h ago from TheGuardian.com
Comments
Hottest News
Fernando Alonso offers sad 'charging station' realisation...
Fernando Alonso has offered a further take on his... Read More »
54m ago from RacingNews365.com
Ferrari identifies key deficit to narrow F1 gap to Mercedes
Fred Vasseur has said Ferrari is aware it is... Read More »
1h ago from MotorsportWeek.com
F1 News Today: F1 teams head to Nurburgring as FIA approve...
F1 is set to return to the Nurburgring for the... Read More »
4h ago from GPFans.com
