News Details
Formula 1 struggling to tap the female dollar
When Claire Williams was appointed vice-principal of the Williams Formula One team, she hoped her promotion and the presence of Susie Wolff as test driver might open the door to an untapped market. With women making up some 40 percent of the audience, it seemed a good time to approach brands more interested in female consumers than the average petrolhead. The response was hardly deafening: 'I said [to the Williams sponsorship people] ‘Let's go out there, let's really go hard at female brands'. And not one of them [brands] was interested,' Williams, who was appointed deputy to father Frank in 2013, told Reuters. It has now been 40 years since the sole occasion where a woman finished...
Full Story »
Full Story »
10y ago from GrandPrix247.com
0
You May Also Be Interested In...
Lotus run at Brands Hatch
Lotus conducted one of their allotted 2015 filming days at Brands Hatch on...
10y ago from SkySports.com
Good little dictator Ecclestone best for F1 - Briatore
Controversial former Renault team principal Flavio Briatore believes...
10y ago from GrandPrixTimes.com
Spanish GP: Preview - Williams
The Catalunya circuit on the outskirts of Barcelona is well known to the...
10y ago from Pitpass.com
Massa: My dream remains to win the Formula 1 title
Formula 1 veteran Felipe Massa says he has no plans to leave Williams or...
10y ago from GrandPrix247.com
Elsewhere On The Network
Popular On MGPToday.com
Honda stuck at "similar potential" to 2025...
No description available...
10h ago from Motorsport.com
MotoGP to set minimum salary for riders from 2027
No description available...
13h ago from Motorsport.com
Aprilia’s MotoGP tech secret: a double duct hidden...
No description available...
1d ago from Motorsport.com
Toprak Razgatlioglu “always sad” over lack of pace...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
Firestone introducing ENLITEN Technology for 2026...
No description available...
5h ago from Motorsport.com
Barnes: IndyCar officiating is already starting to...
No description available...
22h ago from Motorsport.com
IndyCar introduces safety flaps to prevent airborne...
The NTT IndyCar series has detailed a new addition to cars competing in...
1d ago from MotorsportWeek.c...
IndyCar updates tire rules for 2026 season
Among a few changes coming for the 2026 NTT IndyCar Series season, a new...
1d ago from MotorsportWeek.c...
Popular On TotalWRC.com
Hyundai “realistic and optimistic” in mission to...
No description available...
1w ago from Motorsport.com
Oliver Solberg “didn’t deserve more than P4”...
No description available...
1w ago from Motorsport.com
WRC Sweden: Elfyn Evans storms to victory as Toyota...
No description available...
1w ago from Motorsport.com
WRC Sweden: Elfyn Evans reclaims lead as Oliver...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Watch: Tottenham fans will love what Archie Gray was...
While the 4-1 scoreline in the North London Derby left Tottenham Hotspur...
1h ago from CaughtOffside.com
'As it stands..': Latest on Liverpool move for 100m...
Liverpool have been heavily linked with a move for Yan Diomande in recent...
3h ago from CaughtOffside.com
'I don’t like all that' – Scholes slams...
Arsenal may have secured a dominant 4-1 victory over Tottenham on Sunday,...
4h ago from CaughtOffside.com
Arteta tells Arsenal to seal £45m transfer after...
Piero Hincapie joined Arsenal on loan at the start of the season, and they...
6h ago from CaughtOffside.com
Comments
Hottest News
F1 Australian Grand Prix winners: The complete all-time...
The new F1 season will once again get under way... Read More »
56m ago from GPFans.com
F1 champion Lando Norris drops insane merch promo and fans...
Good news! If you shopped with Jack Wills between... Read More »
1h ago from GPFans.com
Horner names the true culprits of his Red Bull exit
Christian Horner has offered a revealing look... Read More »
10h ago from F1i.com
