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Adidas set to add Red Bull to growing F1 portfolio
Mar.31 Adidas is poised to expand its rapidly growing presence in Formula 1 by adding Red Bull to its roster of teams. According to Bild, the German sportswear giant has secured a deal to partner with Max Verstappen's team from 2027 – alongside its existing major deals with Mercedes and Audi. The agreement is expected to run for at least three years and be worth around EUR 27 million per season, putting Red Bull on a similar footing to Adidas' other F1 partners. If confirmed, the move would see Verstappen and Isack Hadjar racing in gear featuring the brand's iconic three stripes. The deal has not yet been officially announced, with an Adidas spokesperson telling the German...
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