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Cadillac unveils two-tone F1 livery in prime-time Super Bowl reveal
©Cadillac Phillip van Osten
09/02/2026 at 06:1109/02/2026 at 07:15 40 SHARES Share on.. Share on.. Share on.. While the grid for the 2026 F1 season has been buzzing for months, Cadillac chose the loudest stage in American sports to finally show its true colors. In a cinematic blitz during the Super Bowl halftime show, the Detroit giant officially pulled the silk off its maiden Formula 1 livery, signaling that the American era of Grand Prix racing isn’t just coming – it’s here. Sweeping shots of Times Square billboards and high-contrast studio visuals built toward the reveal of a Ferrari-powered challenger that, while still nameless, already carries a distinct visual identity. The...
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