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Cadillac to unveil F1 livery in Super Bowl ad
Dec.4 Cadillac will reveal its first Formula 1 livery during a Super Bowl television commercial – an extraordinarily expensive way to introduce the new US team ahead of its 2026 debut. Bloomberg reports that the livery will appear in Cadillac's Super Bowl spot on February 8, 2026, with the brand confirming the plan on social media. 'The livery is set,' Cadillac declared. 'See you Super Bowl Sunday.' A Super Bowl ad is among the priciest broadcast slots in global sport and entertainment. Recent 30-second placements have cost around USD 7-8 million, with longer cinematic-style spots – such as the 60-second to two-minute formats Cadillac is expected to use – pushing well...
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